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I love mobile content creation but some things sometimes just don’t work from mobile. One thing that I noticed that doesn’t work very well or maybe at all is to file an article to LinkedIn from mobile devices – namely iPhones or iPads. ￼￼
What’s the difference between a LinkedIn article and a LinkedIn post?￼
Most updates posted to LinkedIn are posts and posts can be uploaded from desktop, mobile apps and also third-party scheduling tools – like Hootsuite.
This is an example of a LinkedIn post:
Articles on LinkedIn on the other hand are usually longer, have a headline and a cover image and can also be used for your LinkedIn newsletter – if you have that feature available. Here’s an example:
I used to publish LinkedIn articles all the time and have over 50, according to LinkedIn. More recently I focused the majority of my time on podcasting, posting to my blog and finishing my￼￼ third book.
A few years ago, I had decent success with LinkedIn articles but admittedly had de-priorized that strategy – especially since it was harder to implement from mobile. But I found a way to make it easier, so maybe I’m back on the bandwagon. Follow me on LinkedIn to find out.
How to file a LinkedIn article from your mobile device (iPad)
This unfortunately is not doable in the app currently and also doesn’t work on iPhones no matter what you use as far as I could tell. However, I have found a way to file an article on LinkedIn via your iPad.
Simply open Safari and go to LinkedIn.com. This might take a few attempts as sometimes the mobile app tries to open instead of Safari. If it keeps pushing you to the app, consider deleting it momentarily. ￼￼￼￼￼￼
From your feed you get the option to write an article:
Simply start adding the copy and the cover image:
￼￼Adding links and the cover image which I had available in my photo library on my iPad were really simple tasks.￼￼ I had no problem writing directly in Safari. There were no weird refreshers, for example.
To be safe and if you are writing and stopping a lot, maybe consider writing in Notes first and then copying and pasting over before adding links. There certainly are advantages to write directly in the system – just like there are advantages writing in your CMS.
I also noticed a new function that allows me to share a draft preview link with somebody else who might like to provide feedback to me:
WordPress has a Public Preview function that offers similar functionality – in case you use WordPress as your CMS.
Finally, once I publish the article I can also share it as a post.
At the end of the day, ￼￼if you only produce content from your desktop this isn’t a big help for you. But it can be for those of us traveling with iPads only or working on iPads most of the time.
Publishing posts on LinkedIn is a strategy worth exploring – like many strategies and this is one way to share content relatively easily while on your mobile devices.
I would still recommend to make content highly educational and informational. Treat it basically like a blog post or podcast: Share knowledge. Don’t be too sales-y.
The audience will appreciate it and more people may consume it, which can lead to increased brand awareness and trust for you.