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This article looks at how to create more strategic writing in line with your content performance culture. We also look at the state of writing research, SEO and how to help teams create more strategic writing.
Twitter rolled out a Twitter newsletter integration. Of course, I wanted to try it and I did. Here’s how you can setup your Twitter newsletter and my first impressions.
LinkedIn Live is another way content marketers can share their message. This article shares the pros and cons of LinkedIn Live.
Content Marketing Guru Joe Pulizzi said that brands should consider publishing a print magazine. This article discusses the topics and what to consider.
First-person blogging in organizational storytelling works and that means people get bylines. Let’s discuss how to handle blog bylines
A look at Shep Hyken’s new book and what is the difference between repeat customers and loyal customers.
My fourth book “Going Live” is now out and covers how any brand can make livestreaming part of their content strategy and integrate it into Create Once, Publish Everywhere.