Content marketing: Telling Meaningful Stories

Sometimes you have to walk a little further for a better story-or another airline lounge

You’ve heard me say in this ScribbleLive blog post that I’m not a huge fan of tying everything to marketing lessons. But nonetheless sometimes we can learn things from the real world and apply them to our storytelling. That thought crossed my mind as I was transitioning in London Heathrow Airport on a quick trip […]

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American Airlines elites: Should I request an upgrade to Europe for my kid and I?

Christoph Trappe

February 19, 2018

Travel

Given that my 10-year-old has dual citizenship (Germany and USA) and her grandmother, aunt and uncle live in Germany, I try to take her about once a year. Sometimes – like in 2018 – we even have two trips booked together. It’s fun to travel together, hang out wherever we are going and spend quality […]

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Is influencer marketing taking over content marketing?

I’ve been to many content marketing conferences where they showed this graphic that shows how Google searches for content marketing have skyrocketed over recent years, according to Google Trends. People’s jaws would drop and it would reiterate to them the importance of content marketing. If that many people are searching for the topic that might […]

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There are real challenges to being original

Getting knocked off isn’t cool, can hurt business and our brands and progress. I was strongly reminded of this when I attended the Be Original members meeting with the interiors + sources crew in New York City in early 2018. The Be Original manifesto: We believe in: The designer and creator The customer In protecting […]

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ADVANCED LINK BUILDING: How to get links from high-ranking sites

Inbound links still matter. Advanced link building, of course, is an ever moving target and people link back for various reasons. Understanding the reasons why other sites might link to you can also increase your chances of getting that coveted link. Reasons people link could include: You actually have useful content that that site’s audience […]

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why content marketing projects should be fun