Content marketing: Telling Meaningful Stories

When will we think of revenue models outside of advertising online?

Facebook Live now allows broadcasters to take commercial breaks. All in the name of innovative revenue models. Or something like that. The thing is, many of us moved our consumption from traditional channels to digital channels so we could avoid endless interruptions with TV commercials and maybe even unnecessary print ads in magazines and newspapers. But […]

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Why good marketing teams use the 24-hour rule of feedback 

Feedback – even when it stings or is wrong – can be tremendously helpful. We can learn from it and make necessary adjustments. At the least, we get an idea how others perceive us.  But feedback that is about something too long ago is just worthless and it usually only serves one of two intentional […]

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How and when to upload multiple photos or videos into one Instagram post 

Christoph

February 23, 2017

Social media

Instagram in February 2017 rolled out a new feature that allows users and brand marketers to now upload more than one photo or video into a post. A total of 10 media assets are possible per single post.  Please don’t use this functionality to add 10 lame stock art images, but there are some uses […]

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How to add a call to action button to your Facebook post without having to pay for an ad

Christoph

February 22, 2017

Social media

A step-by-step guide on how to add a CTA button to your Facebook post without having to buy an ad. The Power Editor allows this functionality.

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Why you want to pin a Tweet to the top of your Twitter feed

Christoph

February 21, 2017

Social media

Twitter moves fast, and I tweet more than 200 times – sometimes more than 300 or 400 times – per week. With that volume, it can be hard for new followers to figure out what my Tweets are about. New followers sometimes stop by my main page and look at my most recent Tweets. Depending […]

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#Dadlife Stories: Technology is so helpful when your kids are fast on their bikes 

Christoph

February 20, 2017

Stories, Technology

I’ve gone on walks and runs with my daughters, and the older one often rides her bike ahead and waits to allow us to catch up. Sometimes she forgets about us and keeps riding. That can be scary – usually just for the parents. A few years ago, that led to my wife and I […]

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Why the digital gurus are wrong and print is NOT dead!

I love digital storytelling. More so than many of the corresponding offline and print counterparts to digital channels like blogs, social media and news notifications. But, repeat after me: Print is not dead! Here’s an inventory of exhibits: My mailbox. The one outside my house. If direct mail didn’t work at all, how come so […]

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How can I stop Facebook ads to show up over and over?

Christoph

February 17, 2017

Social media

The reward for liking or interacting with a Facebook ad is that Facebook will keep showing the ad to you over and over. You are welcome. Ha. To stop the repeats, I wish it was as easy as simply not liking it. It’s not. Due to targeting by some advertisers, the ad can (and likely […]

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Why marketing leaders should push their teams to always respond on social media

A lot of the “should we respond on social media?” debate among executives and marketing/digital/communication leaders is misguided. It actually focuses on the wrong things: Does that mean we have to respond to everyone? (No.) Are we setting precedents if we do one nice thing? (No.) Do we need to hire more staff? (Maybe, but […]

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How technology helps with audience questions during a conference talk 

Christoph

February 15, 2017

Speaking, Training

This article discusses technology solutions that encourage more audience questions aside from those who ask them verbally.

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Why editing for preference is the biggest waste of time in content marketing 

Everyone who creates content likely has had an editor who edited for preference only. They change words because they like another word better. Not because it actually makes a difference to the audience or impacts that story’s performance. I even once had an editor who admitted that he edited to “add value, and it’s my job.” […]

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How I added the large MESSAGE button to my Twitter profile 

Christoph

February 12, 2017

Social media

Social media offers an easy way to connect with people on a platform they already are using. Of course, we need to monitor and respond. Using the available tools and functions also helps. Instagram allows you to add a Contact button that people can use to email or call (read here how to set that […]

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How to not become the latest shiny object on the shelf 

Christoph

February 11, 2017

Change Leadership

I’ve been the latest shiny object myself. I’ve also crowned others as the new king, queen, savior, whatever. Of course, the shiny object means the latest thing or person to which we are paying attention. It’s the one thing that will save us. They will help us disrupt. <Insert additional cliches here.> New leadership hires often […]

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1 million searches and 100,000 views for Instagram Live and now nobody uses it!

Christoph

February 10, 2017

Social media

Instagram Live was interesting to me but took a while to roll out across the globe. So I blogged about where to find it and why to ignore it. That blog post showed up over 1 million times in search results in 90 days, and more than 10 percent – more than 100,000 people – […]

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New job opening: Chief Office Politics Officer 

Christoph

February 9, 2017

Change Leadership

You may have seen some of the new roles people have come up with over recent years: Chief Digital Officer Chief Listening Officer Chief Content Officer Chief Transformation Officer Chief Engagement Officer Chief Intel Officer The list goes on, and some of these roles actually could help organizations be more successful and transition at least […]

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Lead generation: How I created more leads by handing out fewer business cards at events and conferences

Christoph

February 7, 2017

Creativity, Sales

I used to hand out business cards at events and conferences. I used to have like five different kinds, and you’d get the “right” one based on our conversation. Talk about making things unnecessarily complicated. But handing out business cards doesn’t lead to that many business conversions, social media connections or even blog subscribers. So […]

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FREE Webinar: The 6 Most Common Content Marketing Challenges in Healthcare – Solved!

Christoph

February 6, 2017

Health, Training

Six common problems pop up when healthcare organizations start planning and implementing their content marketing programs. This fast-paced, 22-minute webinar will highlight those common problems and share solutions on how to move forward. The session will be led by MedTouch CEO, Paul Griffiths, and Senior Director of Content Marketing, Christoph Trappe, who leads the MedTouch […]

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If you are telling other people what to post or not to post on social media: Stop!!!

Christoph

February 5, 2017

Social media

Emotions run high on social media from time to time, maybe all the time. To name a few topics: Politics Super Bowl and other sporting events Does ketchup go in the fridge or pantry? Why would they say that? Fire them. Now! The list goes on and people add things to it all the time. Who […]

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Why not to waste too much time on getting the perfect 360-degree photo for social media 

I’ve been uploading 360-degree photos to Facebook and felt good about it. Yes, I can do 360-degree photos with my iPhone. Awesome. Here’s an example of what I called a 360-photo: It didn’t help my alternative fact that Facebook gave me the illusion that I was uploading a 360 with its new 360 features: Then […]

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How many brands get human to human marketing wrong and how to fix it

Business to Business. Business to Consumer. Those are the traditional terms. Human to Human (coined by Bryan Kramer) or Person to Person (first heard from Facebook expert Mari Smith) is the way we should be marketing. Be human. I joke that I teach people to behave like humans again. On social media. Their websites. Anywhere, […]

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How to set (content) marketing goals that can actually be achieved!

Christoph

February 1, 2017

Measuring results

The sky is the limit so, um, let’s set a goal of reaching the sky. This month. Exactly. Good luck with that one! Setting unrealistic goals might be one of the latest marketing diseases out there: This blog post will generate $5 million in revenue. Everyone that comes to our website will convert. Can we […]

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Why star reviews are less useful than they could be ⭐️⭐️⭐️⭐️⭐️

On average, my Uber drivers have rated me 4.7 stars out of 5. I wonder why I wasn’t the perfect passenger! LOL. What are the requirements so I can work on getting that up? 😂🤔😱 (I love Uber and this is just an example, friends!) And then the other day I went to a three-star […]

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Why not to worry about the “industry standard!”

The so called “industry standard” is something many marketers talk and care about. What’s the industry average, and are we a bit better?  Let me rephrase that:  Are we slightly above industry average? Who wants to be average? I don’t. I’m trying to be the best version of myself and in my field – however […]

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What’s the easiest and cheapest way to check my Instagram metrics in one place?

Christoph

January 25, 2017

Social media

There have been third-party services that allow us to check Instagram metrics for a while. Then Instagram released metrics directly in the app, but they were on only a post-by-post basis for business profiles. Of course, the post-by-post view wasn’t that helpful because it missed the big picture, but at least I didn’t need another […]

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Why data beats preference-based opinion every time in content marketing

Christoph

January 24, 2017

Strategies

I don’t mind having and giving my opinion at all. In fact, I do that quite frequently. But opinion without fact or something to back it up is useless most of the time. What makes one opinion right over another? It’s really the facts behind it. Now, of course, there can be different versions of […]

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How to decide which comments on blogs and social media to ignore!

Comments on this blog have been turned off for years (here’s why), but nonetheless, I appreciate getting emails and chatting with you all on social media. Except the spammers. #blocked Related: When I block people But here’s a fact – especially for organizations who are just kicking off their content marketing strategy: Comments are easily […]

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Should every blog post have a photo and how to get better ones

“A photo is worth a thousand words.” The person who said that first certainly hadn’t heard of irrelevant stock art photography that people now use abundantly on their blogs and websites. Those people in that meeting look oh so happy. Stock art! 

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How to maneuver today’s world of churn

We live in a world of churn today. And we might as well get used to it and make it work for ourselves and our businesses. Because if we don’t understand the realities of churn, it can be quite stressful. OH NO. Another person unsubscribed or unfollowed. That doesn’t feel good. See. Ha. So what […]

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UPDATED: How to do Instagram live video and how to turn Instagram live video notifications off 

As Instagram Live is rolling out in phases around the globe, here's what you can expect when you get it.

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Twitter shuts down Dashboard app

As you can see in my original post below, I liked the Dashboard app and even used it in place of the regular Twitter app for some time. As of early 2017, Twitter announced it will shut the app down and start integrating it into the main app. Good call! You can see my 2016 […]

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EMAIL MARKETING: How I grew my email list 5 percent in one day with one small website update 

Email works. It’s not dead. People still get emails and even read some of them. And that’s one reason why email subscriber lists are one important aspect of any content marketing strategy. Email marketing is an easy way to stay connected with people who actually want to read our stuff. I’m assuming here that none […]

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FACEBOOK LIVE: Why is text backwards on Facebook Live?

Christoph

January 18, 2017

Social media

This article discusses how to ensure that text is not showing backwards on Facebook Live.

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What are the best ways to promote your website content?

It’s super hard to build an online community or following simply through creating great, useful and unique content.   The best stories going unheard – yet not untold – have little impact.  So how do we get our content in front of people? Here’s a step-by-step guide.  Step 1 Create highly unique content that is […]

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