How to automatically use LinkedIn to prepare for upcoming meetings
Knowing our audiences can really be helpful sharing our stories and information in a more effective way. Also, and I learned this the hard way speaking at some conferences, the diversity of audience members is also important to know. Some topics may not be of interest to some audience members and some topics may be […]
Read MoreShould we be advertising on the new Quora advertising platform?
Quora, the online platform that allows people to answer questions related to specific topics, is now offering advertising for businesses – or really anyone with an account and a credit card. Check out the ads manager here. There are a lot of relevant discussions happening on the platform for content marketing, social media and also […]
Read MoreBlogging frequency: How often should I publish a blog post?
I was reminded of this topic during a summer 2017 blogchat on Twitter. Really, if you ask 10 people on what the right frequency is you likely will get 10 different answers. Related: Mack Collier’s blogchat prep post on the frequency of blogging Some people will tell you that if your posts are high-quality it’s […]
Read MoreHow original photos can help you rank higher in Google Image Search
You have likely heard me debate the topic of whether we should use stock images or authentic and original images. I can be swayed in many debates when a direction that I didn’t think of can actually benefit the consumer. But I just have never gotten to the point to see the benefit for when […]
Read MoreWhy “waiting it out” is never a good digital marketing strategy
“Let’s just outwait the Internet.” “This will pass. People will move off <insert latest thing.>” “That won’t work for us. They are unique.” ⬅️⬅️ when comparing our organization to another’s success Please, please, pretty please. Let’s agree to stop the excuses. Chances are that some people might be just fine to outwait whatever the current […]
Read MoreWhy I’m now okay with you calling me a salesman 🙏⬇️🤑
A couple of the things I’ve been called include: A digital hustler A salesman There are others of course, but not all relevant here today. 😊😱🤔 And I still kind of fight those terms. They don’t sound highly positive to me! Hustler? What does that even mean? Salesman? You mean the people we hang up […]
Read MoreContent marketing career move: I’ll be moving from MedTouch to ScribbleLive
Three and a half years ago, MedTouch Chief Strategy Officer Sandra Fancher hired me to lead content marketing efforts at MedTouch, a digital marketing agency that focuses on the healthcare industry. It’s been an awesome ride, but like many great rides, at some point they come to an end or you hop on a different ride. […]
Read MoreDoes a truly open internet actually exist today?
I’ve now built a number of brands and businesses through digital and content marketing tactics that heavily relied on the internet: I grew a local news site to penetrate about 25 percent of the market in just a few months. I’ve helped clients around the globe share their stories and built their communities. The open […]
Read MoreGuess who is now a YouTuber… #dadlife
Not me. LOL. 😱😂 My daughter is now a self-declared YouTuber. Her channel can be found here. That means that she: Has her own channel Publishes regularly Tells stories Is comfortable on camera 🎥 (aka her iPad) She’s done a nice job publishing almost daily videos discussing a variety of things I mostly don’t understand: […]
Read MoreHow to get rid of unnecessary tasks in your content marketing workflow
Activity can feel like productivity. Unfortunately. That’s true for content marketing and of course other projects as well. But there is such an abundance of unnecessary tasks that content marketing teams have to do for one reason or another that it’s definitely worth addressing in any kind of content marketing strategy. Some examples that come […]
Read MoreThe new texting and driving law in Iowa – a technology twist …
Before July 1, 2017, in Iowa texting and driving was only a secondary offense, meaning that law enforcement could only give you a ticket for it if they had pulled you over for something else as well. Of course, today texting isn’t the only thing people do on their phones. They go on Facebook, write […]
Read MoreHow to get reviews for your book!
Reviews of our products online matter. So much that many businesses go out and encourage and solicit them. I do too. When somebody buys one of my books and I know they did, I will often follow up and ask them to consider posting a review. Some of them do! Get a copy of one […]
Read MoreTrying to be perfect can kill storytelling
July 2017 update ⬇️⬇️⬇️ You’ve heard me talk about how perfectionism can kill content marketing and organizational storytelling-including in the post below, which I first published in July 2014. I was reminded of this when I was starting to read Jon Acuff’s new book “Finish: Give yourself the gift of done.” ⬅️⬅️ Affiliate links, meaning I […]
Read MoreONLINE REVIEWS: Sometimes we – the customer – just don’t want to discuss negative reviews any further 😱👎⭐️
You’ve probably heard me talk about that responses to online reviews and really any customer feedback publicly or not publicly are usually better than no response at all. But sometimes additional discussion from the perspective of the customer, i.e. the person leaving the review – is not something that’s desired. This really hit me over […]
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Confirmed talks
Raleigh, NC
Aug. 22, 2017
Annual conference
Reno, NV
Oct. 8-9. 2017
Also catch me at…
Christoph Trappe
July 25, 2017
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