Content marketing: Telling Meaningful Stories

Outlets in (foreign) countries: couldn’t we all just use USB?

Christoph Trappe

September 22, 2017

Travel

I have all kinds of different versions of plug-ins now after traveling worldwide for content marketing projects. Brazil, India, Europe, and the United States and Canada. All kinds of countries have their own outlets. The ones in Germany don’t work in Brazil and the ones in Brazil don’t work in Canada. But the ones in […]

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How bringing advertising – like content-creation strategists – in-house can help with digital marketing projects

Additional disclaimer: I am a member of Adobe’s influencer program and am attending Advertising Week in New York City 2017 on their behalf. However, the opinions and thoughts in this article – unless otherwise stated – are mine and Adobe did not hold final editorial  approval. Whether you should have an in-house team, external content creators […]

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How do I know when somebody tagged me or my brand in an Instagram Story?

Christoph Trappe

September 17, 2017

Social media

I like Instagram and Instagram Stories but notifications of tags in Stories leaves something to be desired. So what happens when somebody tags you in their Story? You as the tagged person or brand gets a direct message letting you know that somebody tagged you: Of course, as of September 2017 Instagram does not offer […]

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How to Define Your Value Proposition

Defining your value proposition can help staff be on the same page and help your business be even more customer-focused. After all, you have to have customers to be a business. A business without customers is a hobby. What’s a value proposition? A value equation specifies the value your business brings to the customer. Value […]

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My fickle relationship with technology …

Christoph Trappe

September 11, 2017

Technology

I like to think of myself as loyal to certain technologies. Once I like something because of their story or actual usefulness I like to think that I’ll stick with a product. There is some relationship investment and also time investment. Because using a product over and over might make us feel connected to it. […]

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I spent a day in a trade show booth at #cmworld and ….

Christoph Trappe

September 6, 2017

Strategies

I’ve been to Content Marketing World in Cleveland for four years and in 2017 was the first time that I spent an entire day-12 house -inside the booth on the exhibition floor. Typically, when I speak at conferences I often ignore the exhibit room area and focus on doing my keynote, catching up with attendees […]

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How content marketing also helps with outbound marketing efforts

Content marketing efforts of course are supposed to bring target audience members to us. That works when done well. For example, approximately 80% of my traffic on this blog now comes from search engines, meaning people who are searching for related topics and they end up here. Others come from social, the email and also […]

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[NEW] What’s the easiest way to check metrics in Google Analytics? Here it is…

I’m a huge fan of measuring input, output and outcomes when it comes to content marketing efforts. Of course, there are several tools I use and one of my favorite ones is Google Analytics and specifically the Google Analytics iPhone app. You can download it here on iTunes. And while it’s always been relatively user […]

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What to do when people ask to submit guests posts on your blog!

Should I even accept guest posts on my blog? Once you get a successful blog going chances are at some point people will offer to write guest posts for you. Yay, more content! Well, not so fast. There are things to consider! Of course the definition of successful blogging is highly subjective and depends on […]

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SEO is really hard and here’s what you can do to make it easier!

I take pride in getting a ton of search engine traffic to the site. Up to 80% of my traffic in some months has come from search engines. Yay! And traffic and exposure to the site has really grown year-over-year: So I would like to take credit for my fantastic and sophisticated search engine optimization […]

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HT to Instagram for rolling out more transparency in sponsored content

Sponsored and influencer content has been a topic of interest to me-especially since I’ve participated in influencer programs myself. How to hire me as an influencer And the Federal Trade Commission in the United States has some strict rules around influencers disclosing to their audiences when something is a partnership. Basically it boils down to […]

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I could care less where that fits on your list of priorities!

You ask somebody for something – like help with technology updates, an infographic or something written and the answer that comes back is: “Got it. Thanks. This is ninth on my list of priorities.” Say what? Way to make me feel special. LOL. And I know why people say that: Because it’s the truth, so […]

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Why I now wear pink socks to conferences

I’ve started wearing pink socks to conference talks. (See the picture.)   The socks – of the the Pink Socks Tribe – to me represent a number of things:   A call to meaningful change and useful resolutions The tribe focuses on healthcare, which is the industry I most recently focused on with my content […]

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Is it even worth using hashtags on Twitter?

I’ve been in client meetings where the use of hashtags is hotly debated: Should we use a branded hashtag? (Christoph: Usually: No!!!) Should we use a generic one? (Christoph: Probably not!) Should we research who else uses it? (Christoph: Yes, but keep in mind that even if nobody uses it today they can start using […]

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Is Facebook trying to get us to participate more? (Comments in timelines and more)

You may have noticed the updates to the Facebook app in August 2017. It looks nicer – and this is from a guy who hardly ever notices the “looking nicer updates.” It seems to be more readable to me as well. And Facebook is really trying to get to us to engage more and post […]

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[TRAVEL] Why I try to book air travel earlier than later

Christoph Trappe

August 20, 2017

Travel

There are many studies are out there on when the best time is to book your air travel: 10 weeks out 12 weeks On the weekend Late at night Etc. And while I’m not disagreeing with anyone’s data here today, here’s what works for me and how I book my air travel: Once a trip […]

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Confirmed talks

 

Annual conference
Reno, NV
Oct. 8-9. 2017

San Francisco
Nov. 6, 2017

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

Also catch me at…

 

 

why content marketing projects should be fun

 




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