TRAVEL: How to get a $6,000 business class seat to Europe or South America for $350
I love flying to Europe, Asia, South America and Australia to talk about authentic storytelling content marketing, but those overnight flights in coach can ruin the beginning of any trip. The solution of course is to fly business class. Just make sure it’s business class with lie down seats like this one. This is a 772 […]
Read MoreThe advantages of treadmill and stand-up desks
The below was actually first written a couple years ago when I was first introduced to stand up and treadmill desks. Now in 2017 I actually work at home and have a standup desk and a treadmill desk. My daily routine consists of standing for a few hours, walking for around 400 calories on the […]
Read MoreWhy I now offer follow up-calls after content marketing workshops
Content marketing workshops and thought partnership relationships are often mutually beneficial.
Read MoreMy new content marketing workflow, talent management and software blog is live …
Hello storytelling friends, I've started a new weekly series over on the ScribbleLive blog. (I work there. FYI.) Every Thursday, I'll publish a post in one or more of these areas: Content marketing workflow Content marketing talent management Content marketing software These three areas are essential in my experience to make content marketing and authentic […]
Read MorePutting taglines or scripts in your own words helps authenticity
Using our own words in our own voice helps authenticity. Here's an example: I called customer support to get help with a product I was using (and still use) inside my home. The customer service rep who answered had a sense of humor and definitely did not stick with the company script. Now, that can […]
Read MoreWhy it’s OK for people to circle the block for parking when they go to the gym
Every few months or so I see people posting in blog posts, on social media and sometimes face-to-face something to this effect: You're going to the gym. Why does it matter if you park a few spots farther away? And I used to laugh at that and then I start wondering why is that even […]
Read MoreHow to easily book meetings with people in other time zones
Working with content marketing strategists around the globe also requires me to often set up meetings with people in other times zones. FREE DOWNLOAD: 7 Ways to Optimize Your Content Marketing Strategy Crossing time zones to book meetings, of course, can create confusion. Did they mean in their own time zone or did they mean […]
Read MoreWhy this guy now wears makeup when speaking at conferences
I really enjoy speaking at conferences and connecting with the audience. Recently I’ve started using a new approach where I throw emojis at audience members to show the different types of content. Here are some pictures from a 2017 talk in Berlin that I haven’t shared on here yet: And while I practice my talks, […]
Read MoreINBOUND TIPS: Before you change your job on LinkedIn have a strategy
You got a new job and you’re ready to change your LinkedIn profile. Ready to update that online listing with your new place of employment, maybe a higher title and updated responsibilities. Ready to share some news! But before you do that did you think about what the posting will do to your network? Or, […]
Read MoreWhat should we do with people’s blog bylines when they leave the company?
In most organizational storytelling strategies I recommend that blog posts and articles have a byline from an actual person. Sometimes that could be the CEO, but shouldn’t always be the case – unless of course it’s the CEO’s blog. 🙂 Whomever is the subject matter expert should get the byline. They should also be the […]
Read MoreWho has some of the best customer service on Twitter?
Twitter seems to be my go-to nowadays to get a customer service question answered or issue resolved. The social team is often easier to reach than somebody on the phone. And many times quicker. And I don’t have to wait on hold. So here are my examples of Twitter account with best customer service in […]
Read MoreBe thankful for what you have while striving for improvement
Going on vacation in Maine can let you leave in envy. 😊
Read MoreLet’s overthink the length of content a bit …
The length of something – like a speech, a presentation, a movie, a book, a blog post etc. – doesn’t necessarily determine its quality. But sometimes we default to thinking that it does. I remember being invited to speak at a global conference in a 15-minute time slot. I mentioned this to one person and she said: […]
Read MoreWhy your blog post should still have share buttons
I try not to make this a rant but I've seen an unfortunate trend lately of more and more blog posts that don't have share buttons. Of course, as you can see on this blog I have share buttons at the bottom of each post. In reality I probably should have them at the top […]
Read MoreHow to write a good post-conference blog post (in my opinion)
August 1, 2017
Content creation, Content distribution, Journalism and Content Marketing, Strategies, Workflow
With conference season in full swing many marketers out there are working on and refining their conference strategies. This could include: Attending Networking Exhibiting Speaking Sponsoring Social media engagement Give aways Blog posts All those tactics – especially when done in concert with each other and other tactics – can bring in leads to a […]
Read MoreNew Twitter algorithm: How personalized content can actually hurt publishers
July 31, 2017 update Twitter now allows users to mark specific tweets in their timeline as not relevant. Simply click on the arrow top right of the tweet and that gives you these options: Marking a tweet as “I don’t like” reportedly helps Twitter serve you more relevant tweets. You can also unfollow, mute or […]
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Confirmed talks
Raleigh, NC
Aug. 22, 2017
Annual conference
Reno, NV
Oct. 8-9. 2017
Lisbon, Portugal
March 3, 2018
Also catch me at…
Christoph Trappe
August 17, 2017
Travel