Content marketing: Telling Meaningful Stories

How do we know whether or not a new technology will actually improve our healthcare experience?

The Healthcare Leadership Chat on Tuesdays on Twitter is one of my favorite Twitter chats. On May 23, 2017, the topic covers technology in healthcare. That’s like three important and favorite topics of mine in one: Twitter (social media), technology and also customer/patient experience. I’ll try to participate live – as always – but also wanted […]

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Why am I seeing so few posts from friends on Facebook?

Christoph

May 21, 2017

Social media

Facebook is still a highly personal network in the minds of many. I see it when I speak at conferences about how to connect with different people on different networks. Should I connect with a business connection on LinkedIn? Oh yes probably. Should I connect with them on Twitter? For sure. Twitter is wide open. […]

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How to overcome writer’s block

You might wonder: What would a guy (me! 😱🙄🤔) who blogs 15,000 words per month have to say about writer’s block? It’s true that I hardly ever sit in front of my computer and don’t know what to blog about. Ever really. I usually have to prioritize what I want to blog about. Too. Many. […]

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[SOCIAL MEDIA] How to turn off Facebook event notifications

Christoph

May 19, 2017

Social media

This article shares how to turn off Facebook event notifications. Unfortunately, it's not as easy as it should be, but here's the way to do it!

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How to check for broken links on your WordPress website

Having non-working links on your website can negatively impact user experience and even conversions! Nobody wants to end up on pages that don’t exist. In WordPress, checking for broken links is a super easy process that can be automated. But we have to set it up first. For the most part, I deprioritized it and […]

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[SURVEY] What’s the state of content marketing in India?

Christoph

May 17, 2017

Workflow

The Content Marketing Summit Asia in 2017 released another study on content marketing in India. I care about this topic specifically for two reasons: I gave a keynote and a three-hour workshop in Mumbai in 2015 and the engagement of the 600 content creators I interacted with was just fantastic. About five percent of my […]

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#AdobeChat: How to improve your content marketing (Christoph Trappe recap)

  On May 17, 2017, I was a guest on #AdobeChat on Twitter to discuss how to improve your content marketing.  There were eight questions through the 60-minute chat. If you missed it, here are some of my highlights on how I answered the questions: Q1: What role does content play in creating a better […]

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Why it’s time for a minimal viable workflow in content marketing

Christoph

May 15, 2017

Workflow

The best workflow has necessary steps that can be run through quickly and then actually improves content, ensures it's unique and enables distribution. Let's take a look at how that might work.

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[ADVERTISING TEST] What’s better? Facebook advertising or Google AdWords?

This article reviews whether Google AdWords or Facebook ads drive better results.

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[TRAVEL] Why I try to book air travel earlier than later

Christoph

May 14, 2017

Travel

There are many studies are out there on when the best time is to book your airplane travel: 10 weeks out  12 weeks On the weekend  Late at night  Etc. And while I’m not disagreeing with anyone’s data here today, here’s what works for me and how I book my travel: Once a trip is […]

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A CMO guide: What are the advantages to hiring a digital agency?

When I was running an in-house marketing  and communications team  I was vastly opposed to hire outside help. If I needed more design work done why wouldn’t I just hire a designer? More video? Make it a fulltime role! That was my story and I stuck to it until agencies came calling that were actually […]

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Why it’s actually important to talk about politics or at least pay attention

Many of us are taught – or  believe – to not talk about politics.  I even remember when I was growing up in the 1980s and 1990s my family didn’t. People went to vote and that was that. Nothing to discuss.  But it was also  a rather uneventful time period. Yes, there were conflicts and […]

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When is it OK to swear in blog posts and on social media?

A look at whether or not it's okay to swear in blog posts and on social media!

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How inside sales people can use storytelling to stand out

Christoph

May 10, 2017

Email, Sales, Workflow

You might care about this article if you are: an inside sales person an sales leader Inside sales people, of course, are those sales teams that place outbound phone calls and send emails to prospective clients. In many regards I’m a bit of an inside sales person myself actually: I email event producers and potential […]

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Why fast communication often can beat slow communication [SOCIAL MEDIA]

I respond pretty quickly to all kinds of messages that are coming my way. That includes emails, direct messages on Twitter and those Facebook Messenger messages that come from this website. As you may recall, a few days ago I added the Messenger widget to the site and now, after about 22 seconds, it pops […]

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[CUSTOMER SERVICE] How to add a useful Facebook Messenger bot to your website

This article gives you a step-by-step overview how to add your Facebook Messenger bot to your website, link it correctly to your account and set up automatic messages.

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UPDATED: How to add the CONTACT button to your Instagram account in seconds 

A look at how to add the contact options on business Instagram accounts.

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Should I friend my coworkers on social media – like Facebook?

Things to consider when befriending coworkers and others on your personal social media channels.

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How to manage Instagram comments from within Facebook [SOCIAL MEDIA]

This article shares how to use the shared Facebook and Instagram Inbox to manage comments within both networks from one location.

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Twitter rolls out emoji search – so should we be using emojis 😳 in our social media posts❓ ⬇️

I'm not always a big fan of emojis in social media posts. But they can be effective in the right situations and for the right brands. 🙄😆

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Technology should really resolve the content creation problem of lengthy headlines 

A look at the problem of headlines being too long on certain channels. How can we get that fixed?

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Things to consider when using WordPress as your website CMS

Christoph

April 29, 2017

WordPress

WordPress is a great content creation tool but also has some drawbacks. This article takes a look at the advantages and disadvantage of using WordPress as your content management system.

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Why digital marketers must be okay with constant rejection and how to deal with it

A look at how digital marketers can deal with constant rejection and move forward for digital marketing success.

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Social media advertising: Is that dollar actually well spent?

A look at how overnight success in digital marketing takes longer than overnight. Specifically we are discussing paid and organic strategies.

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Why measuring share counts might not be the best way to measure actual sharing of content 

Measuring social media shares might be harder than it sounds. A look at how people share content.

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Things to consider before video recording other people and posting to social media

I'm all for sharing stories through multiple mediums but there are things to consider before recording other people without their knowledge.

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Should I automatically push my promoted Facebook post to Instagram?

A look at whether or not you should push your promoted Facebook post to Instagram automatically.

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Here’s the real reason why content marketing fails in large organizations 

A look at the most common reason why content marketing projects fail. Once the reason is identified, we can try to fix it!

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[APPS] Why I wish the “general bugs” app updates would just stop

How companies can write better app update documentation.

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[CORPORATE COMMUNICATIONS] Sharing an organization’s story really shouldn’t be this difficult

Christoph

April 18, 2017

Strategies

My conference presentations and workshops constantly evolve. But all of them build on the concept of sharing stories for long-term success and with the customer in mind. Before heading to Chicago in April 2017 to speak at a global sales conference I designed a new exercise. It’s part of evolving the learning experience for attendees. […]

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[MARKETING LIFE] How out-of-office replies are actually a marketing tool

Christoph

April 17, 2017

Communications

How I use out-of-office email replies as a marketing technique. ⬆️⬆️⬆️

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[INSTAGRAM] How to use the new Instagram picture-within-a-picture feature

A look at how do use the new Instagram photo within a photo feature.

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