Content marketing: Telling Meaningful Stories

When my 9-year-old was sitting in business class to London and I was in economy ….

Christoph Trappe

November 21, 2017


On a November 2017 trip to Europe to see family, we bought economy class tickets and were hoping for upgrades to business after I just made Executive Platinum – the highest level on American Airlines. Things didn’t look too promising as the Chicago – London flight appeared sold out. I was No. 2 on the […]

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Should I add photos to tweets with links? [SOCIAL MEDIA]

Below, in what was first written in early 2016, I’m examining if tweets with images actually perform better. In November 2017, I felt the need to update this post with one more test, which I’m sharing here: Do tweets with images and links work? Of course, that depends on your definition of “work” but assuming […]

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Email marketing: When a business keeps sending you birthday emails about your dead dog

Christoph Trappe

November 19, 2017

Email, Stories

A look at the impact animals can have on our lives and how email marketing sent on their birthdays can fail.

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[Content marketing] What to do when not everyone loves us but why we should still care!

Not everyone loves us. I just learned that the other day. Ha. If we share our knowledge, value proposition and authentic stories correctly some people will not love us for it. But others will. It’s a sign of participating correctly and authentically. Recommended for you:  We are defined by what we constantly talk about  Defining […]

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What’s the Social Selling Index on LinkedIn and how should I use it?

Christoph Trappe

November 18, 2017

Social media

A look at the Social Selling Index on LinkedIn by Christoph - who has a score of 91 out of 100 as of this writing.

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How do you share a virtual reality headset? “Let me see, dad!”

I tried a virtual reality headset the first time a few weeks ago while flying to London. You can read that article here. VR guru and friend Cathy Hackl saw my article and offered to send me a basic VR headset. Along with her book on the topic. (Affiliate link) The headset has been a […]

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