January 22, 2019 [Analysis] Does social media help with SEO? This has been a hotly debated topic in the content marketing community and interestingly, I haven’t written about it! Look at me be shy….
January 21, 2019 Apple fan boy moment: How to pay people via iMessage! Paying people and of course getting paid is important. And one new way that I recently used for the first time is by iMessage…
January 18, 2019 Why you probably shouldn’t get too excited about those branded SEO results Search engine optimization matters and when done well can drive fantastic business results. But of course, it’s Google’s world and we just live in….
January 17, 2019 The best e-commerce has offline components – or vice versa The family and I ended up staying in downtown Chicago late in 2018. We redeemed some credit card points to stay at a Marriott…
January 16, 2019 Digital marketing and offline: Why all the signs in the world might still not get the message across I’m all for transparency. Let our readers know that our tweets are not endorsements, that content is sponsored and let’s plaster signs to make…
January 15, 2019 [Tools review] The multimedia tools I take to conferences with me to tell stories As I was packing for the AHR Expo, the world’s largest HVACR conference in Atlanta, with 25 appointments (which they all booked through Calendly)…
January 14, 2019 [Throwback] How to find your first Facebook picture to share in the latest Facebook fad You may have seen the latest where people share their first Facebook picture and their latest. I have no idea who comes up with…
January 11, 2019 [Book club] Getting your marketing strategy to the tipping point of contagiousness is harder than it sounds It’s a dream for content marketers: To get our content to spread. To be sticky. To be contagious. We want people to be sick…
January 10, 2019 [Apps] How to decide what notifications to push from your apps to consumers The promise of instant engagement from consumers certainly makes notifications from our apps attractive. Chances are we – the marketers – have spent hours…
January 9, 2019 [Culture commentary] Should employees bring laptops to meetings? This is one of those never-ending debates, I think. Some people feel strongly about other people’s use of technology. “Oh my goodness, that couple…
January 8, 2019 [Brand reputation] According to my LinkedIn, Ryan Airlines is the best and the worst – and they might both be true! Communication and public relations can be interesting. As you know, I like to travel – in part because of all the stories you get…
January 7, 2019 [Business travel] Is this the most overlooked time to get work done on planes? Many business travelers know the value of working while on board a plane. There are few distractions, maybe choose to not buy WiFi and…
January 4, 2019 Email marketing done well: Here’s what just happened when you used your credit card Oftentimes email marketing is done to push the consumer down the marketing funnel and closer to the purchase. That’s a relatively accepted strategy and…
January 3, 2019 Is affiliate marketing worth it for a blog? Of course, affiliate marketing has worked for many companies and there are even conferences out there that discuss only this topic. But like anything…
January 2, 2019 [LinkedIn] How to stand out on LinkedIn by sending voice messages LinkedIn has rolled out a new way for people to spam our inboxes have meaningful private conversations. Introducing the voice memo. It’s really just…
December 30, 2018 [Social media tip] Is it possible to post text on Instagram without having a photo to post? Technically no, but practically yes. Let me explain how to post a text-only message directly in the Instagram app but it’s ultimately still a…
December 28, 2018 The future of e-commerce: Virtual reality and highly representative pictures of products “The legroom on this seating chart may not be what it appears.” – all kinds of airlines Ugh! That’s being slightly snarky, but you…
December 27, 2018 How I used the Twitter threads function to promote a podcast I started recording some fun podcasts over on the Stamats website to share information around the topics that are to be covered at the…
December 26, 2018 The changing face of media consumption: What happened to movies in hotels? Media consumption changes constantly and the channels are exploding and the content creators are multiplying. Welcome to the 21st century. You’ve heard the old…
December 21, 2018 What to do when you sent customers an infographic to share that exposes their personal information That’s what American Airlines did in 2018, but they handled the whoops well and the follow up wasn’t bad! Every year, American Airlines sends…
December 21, 2018 How to create an email marketing infographic that nurtures leads and customer retention I’m heading to Nashville flying on Delta during the holiday season. I hardly ever fly Delta though I’m currently their second highest status on…
December 20, 2018 [Advertising analysis] Are inline ads worth it? Content marketers often take pride in not doing advertising of any kind. “We use unpaid methods to reach our audiences. #boom” And that’s fine…
December 19, 2018 Web optimization: Why isn’t my pop up working on mobile devices? I try to keep pop ups on here to a minimum, but sometimes they are worth trying to get people to: Sign up for…
December 18, 2018 How to run a promotion (sponsored post) in your Instagram Stories I see more and more promoted sponsored posts on Instagram Stories. So of course, I wanted to find out how to do that and…
December 17, 2018 Brilliant advertising by Emirates: “Your southbound Emirates flight is taking off.” By southbound flight the public announcement voice meant the cable car 🚠 trip across the river in London – presumably heading south. I’m directionally…
December 14, 2018 Corporate storytelling: Travel reporting is a good example why people need to leave their offices When I spoke in Berlin, I had emoji pillows all over the room and pointed at one in the corner. That’s the writer who…
December 13, 2018 [Fitness blog] Where to run in Dusseldorf, Germany (with beautiful pictures) Every once in a while I share places where to go running. The Katy Trail in Dallas, Des Moines, Cleveland, for example. Sometimes it’s…
December 12, 2018 Storytelling: The unadvertised first class on most airlines in Europe Travel is kind of a game and it can get complicated. But one thing about booking travel (and likely other e-commerce purchases and travel…
December 11, 2018 What’s the difference between ambassador and influencer marketing? It’s in the relationship I’ll get to to the difference in a second, but let me tell you first a story about Waze Carpool and then we’ll dive…
December 8, 2018 [WordPress tip] How to change your WordPress 5.0 Gutenberg editor to something easier to use I’ve used WordPress for about 10 years and it’s really helped me, clients and teams step up content marketing projects. It’s easy to use,…
December 7, 2018 Press coverage of conferences: How I automagically schedule appointments at conferences I’m attending more and more conferences as a member of the press and as an industry influencer. So people want to talk with me….
December 6, 2018 Why journalists are uniquely positioned to push for organizational change My roots in business storytelling are in journalism and you’ve heard me talk about journalists being nicely positioned as corporate storytellers. They – the…
December 5, 2018 Reality of life: What if nobody shows for your talk? My 10-year-old daughter and I went on a trip to Europe at the end of November and the trip included a day trip to…
December 4, 2018 Caught in a blizzard and how easy it is to get stuck in a rut [Business process angle] We flew into Chicago O’Hare after a trip to Europe in November 2018 while the Midwest was facing a blizzard. It appeared however that…
December 2, 2018 What happens when Global Entry Kiosks break down? [Dulles Airport] Its easy to pick on government agencies – the wait can be long, something isn’t working, etc. etc. But it’s also great to see…
November 30, 2018 How to throttle data usage on your phone when away from WiFi [Content gathering tip] The other day I shared with you how content marketers need to really consider creating less multimedia content because of data issues consumers face….
November 29, 2018 Video storytelling; The unsettled debate: Which way to hold the phone for video shooting! I’ve you’ve been to any of my workshops, conference talks or have worked with me on projects that included video you’ve heard me say:…
November 28, 2018 Practicing what digital marketers preach shouldn’t be this hard in digital marketing [Agency commentary] I actually can’t believe I haven’t blogged about this topic! I certainly have misstepped enough times over my career to have enough personal examples….
November 27, 2018 Uber sends me a driver to take me across the Atlantic Ocean – things aren’t always what they seem This ridehshare story is taking us from Tampa, to Cedar Rapids and then to Germany – kind of. Let’s go one step at a…
November 26, 2018 [Not a wardrobe malfunction] How to get your shirts dry cleaned when you travel a lot! My answer! I love to travel and share the latest around business storytelling tips at conferences and in meetings. I also learn a lot from these…
November 25, 2018 CONFERENCES: How to write a speaker intro that moderators can actually use Writing things that people are supposed to read out loud is a whole art in itself. I was reminded of that when I was…
November 24, 2018 [Travel tips] Uber in Germany – Berlin, Düsseldorf, Munich Berlin doesn’t allow Uber so on a trip to speak at the Content Marketing Forum 2017 in Berlin I opted for taxis over a rental car for my ground transport. That was until I opened the Uber app, you know just to be sure it really isn’t working. And, yup, I couldn’t order an Uber […]
November 21, 2018 How and why I added my website to Alexa as an Alexa skill Content syndication can be just as important as content creation and that often includes trying new and maximizing existing channels. Content distribution includes: Search…
November 20, 2018 What’s a good Facebook cover image for an American university (or really anyone)? Forget about images! Go with a video! And if you really want to stand out do a cool time-lapse! Okay. That’s too harsh –…
November 19, 2018 How hard it is to take an Uber or Lyft to and from a sporting event? Rideshare really was a great invention. From my perspective these are the main reasons. As a consumer I don’t need to carry cash I…
November 16, 2018 Easily missed: One more reason why you should do less multi-media content than what the experts recommend Dear content creator people, please plan on creating more content in the content arms race and especially focus on multimedia media content like video,…
November 15, 2018 [Leadership commentary] Why some employees likely won’t be advocates for “more efficiency” and how to change that I was watching a TV commercial in my hotel room … (seriously! I was). And I couldn’t tell you what it was for even,…
November 14, 2018 How to use the new YouTube “Premiere your video” feature YouTube rolled out a “premiere your video” function in November 2018 and of course I wanted to give it a try. As a consumer,…
November 13, 2018 How to fix your AirPods’ microphone to work better on phone calls and not cut out! I’ve been using my AirPods for phone calls all day long. I love them, but the mic was doing strange things for a while….
November 12, 2018 Why you should always use the Facebook 360 camera for your 360 photos (over the iPhone App) You know I’m a big fan of doing as much content creation as possible from my iPhone. And often that means the native apps….
November 9, 2018 Important update: iPhone releases 70 new emojis | How to use emojis in your content strategy I’ve packed emoji pillows for conference talks in Europe and Brazil before. So I like them! 😍🥰😘 And they are usually a hit when…
November 8, 2018 Website design: It’s too easy to argue over the wrong things After having the same look on my website for a while, I thought it was time to redesign. And by redesign I mean search…
November 7, 2018 How to get a Google Knowledge Panel A look at what I’ve done digitally to get an Individual Google Knowledge Panel. I’ve used basic content marketing strategies over the years.
November 6, 2018 What’s the best way to display photos on websites for mobile users? Photos can make or break a story. Not those lame stock art ones obviously , but some stories can’t be told without the image….
