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You might care about this article if you are:
- A YouTube content creator
- Considering adding ads to your YouTube videos
- Wanting to learn a bit more about YouTube metrics
In April 2017, YouTube announced that it would only show ads on channels that had 10,000 views or more. At first I thought, that meant per video. Yikes. That would really restrict who could get ad revenue. But, it’s not per video and actually lifetime views per channel.
Of course, I wondered how you even look up a channel’s lifetime views. I had no idea for my own channel. I’ll show you in a minute, but first, let’s discuss if you even want ads on your channel.
The biggest reason to have ads on your videos is the potential ad revenue. And I say potential, because let’s be real here: You’ll have to have massive traffic to even make that worth your while. Some context: My YouTube channel has seen almost 30,000 views and I’ve made less than $15 in ad revenue. So, nothing to write home about. And Google doesn’t even pay you until you hit that $100 threshold, by the way. Now, YouTube ads run through Google Adsense so if you have ads on your blog or website it’s all paid out together.
For some brands, like nonprofits potentially, it might just be too much of a hassle to have ads anyway – from a financial reporting perspective and also from a brand perspective. All kinds of ads could be showing up.
So, that’s the first thing to consider! Do you even want ads? And the 10,000 view rule isn’t a bad one really as it ensures that channels have built some kind of audience. After all, 10,000 views won’t happen overnight. If you do want to continue thinking about ads let’s keep going.
Here’s how you find out how to check your channel’s lifetime views:
From your desktop browser, log in and go to your channel’s page. You can’t do this from the mobile app and I used Chrome to try it. And you can only see lifetime views for the channel you are logged into and not other people’s channels – as of this second at least.
Once you are on your channel page it should look like this:
As you can see it’s right there. Easy breezy. Of course, you can also click on that number to see more YouTube stats.
Additional tips on checking YouTube views stats
Once clicked, you get to a screen that shows you the last 28-day time period by default. You can change it on the far right to different time periods, including lifetime – which in the case of my YouTube channel is currently almost eight years.
If you are active on YouTube and post a lot of videos and have built a decent audience, viewing just the last 28 days is likely great for you. That’s exactly the time frame I review when I review my own Twitter account or client Twitter accounts once they have built an audience and are tweeting and responding on a good schedule. I’m much more active on Twitter than YouTube.
But for me, the lifetime view on YouTube was fantastic. I’m not even sure other networks routinely offer that kind of historical look at performance. Well done, Thanks YouTube for having it!
Once I clicked on that, I was able to view a number of different metrics:
- Total minutes people have watched my videos (14,000)
- Total views and when the majority happened in the last eight years (early on when I was more active)
- Average view time (just over 1 minute)
The other thing I found interesting was the graphic that showed me where people watch my YouTube videos:
- On YouTube directly
- As an embedded video on a website somewhere
- On mobile devices
Here’s how that breakdown looks for my channel:
Interestingly, more than two-thirds of my videos were watched directly on YouTube and just over 20 percent were watched while embedded in websites. I love embedding my videos on my blog and other sites, but that’s something worth remembering that people do indeed still watch videos on YouTube directly. I know I do and even stream YouTube to my living room TV.
Remember to follow these steps so people can find your videos on YouTube:
- Have a descriptive headline
- Have a good description
- Add the right and more relevant tags
- Be sure to publish for the public to see
- And of course: Upload videos that are worth watching!
So there you have it. Looking up your YouTube channel’s lifetime views count is easy to do from a desktop computer. To get those numbers going up, keep sharing useful, unique and highly relevant videos!
Once you have an audience on YouTube, consider making some money with ads. How do you add ads to your videos?
When you upload a new video, in the editor, click on the MONETIZATION tab and follow those instructions and pick where you want the ad to appear.