Content marketing: Telling Meaningful Stories

You won’t believe how many people visit Twitter profiles!

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


I’ll fill the Twitter profile out later. Who visits profile pages anyway? Nobody, right?

That’s what I thought. People catch Twitter updates in their stream and follow people as they run across them. Of course, running across them often means to also check out their profile to see what they are about. Afterall, who wants to follow irrelevant accounts? Not me. 

In June 2016, for example, over 27,000 visits were recorded to my profile page. Even if some of these are return visitors, that’s a lot of people and I should make sure my Twitter profile provides something of interest. Also, I would think people stop by to decide whether or not they want to follow me on Twitter. 


How I optimize my Twitter profile 

I added a relevant cover photo and change that out as I take new relevant ones. My picture is of me and I try to keep it current. My bio also includes what I do, who I am and where to find out even more about me. 


I also have a pinned tweet on my profile. Given that I tweet around 1,600 times a month I want to make sure that people see something handpicked when they visit the first time. 

Recommended by me:

Why to pin a tweet

How and why to use the Twitter mute button

My pinned tweet currently highlights my book but I change it up sometimes. 

One last thought on disclaimers 

Disclaimers are a thing on social media – unfortunately. I don’t use them and am happy to say that nobody requires me to have them. Really, usually they just take up precious space. And after all, behaviors  speak louder than disclaimers anyway

Make sure your Twitter profile shows who you are so people can make an educated decision to follow you or to move on.


Book a Free 15-Minute Content Session

Have questions about your content strategy? Schedule a free session with me - Christoph Trappe.

What You Can Get Advice On

  • Content Strategy
  • Authentic Storytelling
  • Social Media Strategy
  • Content Marketing Tools
  • Content Team Structure
  • Content Marketing Strategy
Yes, I’d like a Free Content Strategy Consulting Session

Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

Confirmed talks

 

San Francisco
Nov. 6, 2017

 

Dec. 6, 2017
Des Moines, Iowa

 

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

why content marketing projects should be fun

 




Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

%d bloggers like this: