Content marketing: Telling Meaningful Stories

WordCamp Las Vegas 2013: WordPress for Beginners – A session based on audience need

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate links.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


WordPress for Beginners: Overview

wordcamp las vegasMy session at WordCamp in Las Vegas: WordPress for Beginners.This 35-minute session is geared toward beginners who are in the early stages of setting up their WordPress-powered site. The session talks about how I have used WordPress to start my own news startup EasternIowaNews.com and used WordPress at United Way of East Central Iowa, a site that has won a national Content Management Association Spotlight Award in the WordPress category in 2012/13. The session will walk attendees through:

Defining goals and objectives for your sites
Finding and setting up your URL
Installing WordPress
Finding and using an initial design
Getting started
Attendees will walk away with the knowledge of how to get started with using WordPress.

Video not playing above? Watch it on WordPress TV here.

These are the slides from our WordCamp Las Vegas presentation.

Audience feedback

Christoph Trappe at WordCamp VegasThis session was first created after a marketing professional in Iowa’s Creative Corridor suggested a WordPress session geared toward the very early-stage WordPress user. I also had heard similar requests from attendees at other WordCamps. People were asking for something very entry-level. So here was my attempt at it.

In Vegas, I presented at 9:15 a.m., right after Chris Lema. The audience was engaged and asked great questions. Some I couldn’t answer, but others in the audience could. What a great community!

Even hours after the end of my session, I continued to have attendees stop by to let me know how beneficial they found the session.

Some of the comments:
“It was so easy to understand.”
“Great takeaways.”
“Thanks for breaking it down.”
“This was needed.”
“We talked about your session over lunch and now know how to get started. Thank you.”

It felt great to receive so much positive feedback. Glad I could help.

Our speaker profile on the WordCamp Las Vegas site can be found here.

More WordCamp: WordCamp Grand Rapids Presentation on Temporary Micro Sites

Attendee feedback from the Grand Rapids session

What was the best part of the session?
“Explaining the different ways to use your homepage. Also enjoyed the breakdown of how to update your page. Good job!”

“Learning about content strategy.”

“Outlining. Change often: Based on what’s hot, but not too timely. Visuals are important!”

“The inclusion of real world application to information. (Examples).”

“Hearing a detailed account of how United Way in Iowa uses its WordPress site was very interesting and helpful.”

“Great examples of keeping homepage interesting.”

“Great real-life examples. Not hypotheticals. Useful and relevant.”

“Explanation of why changing the homepage is good.”

Other comments:
“Attended by mistake. Best mistake I made all day.”

“Very clear presentation. Really enjoyed it!”

“Great real-life examples. Not hypotheticals. Useful and relevant.”


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

why content marketing projects should be fun

Hire your next content marketing strategist here

 

Confirmed talks

Raleigh, NC
Aug. 22, 2017

wordcamp pittsburghsao-paolo

Annual conference
Reno, NV
Oct. 8-9. 2017


Lisbon, Portugal
March 3, 2018

book now

Also catch me at…

catch me at content marketing work




Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

%d bloggers like this: