Content marketing: Telling Meaningful Stories

With the terror in Paris unfolding check your pre-scheduled social media posts now

Christoph Trappe

November 13, 2015

Social media

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

As over 100 people were killed in Paris, please check your pre-scheduled social media updates to ensure you aren’t saying something you might regret later. I’m thankful to a friend who reminded me of the importance of this when terrible events like this happen.

Julie Perrine ran across this post on Facebook:

the 13th

And right on top of this post Julie was seeing this post:


paris trendingClearly, not great placement of the presumably pre-scheduled post and obviously the poster didn’t know what else would show around it in somebody else’s feed. And certainly I’m sure the intent wasn’t to comment on the Paris attacks. The post was later deleted. But the terrible news out of Paris was trending on Facebook and Twitter and it clearly can be assumed that it will dominate news feeds for a while.

I actually do tell partners that it’s OK to sometimes insert themselves into breaking news events, but incidents like this are not in that category.

The only way I would recommend in cases like this to get involved is to share condolences – if at all.

The post came from Hootsuite, which is often used by people – including myself – to schedule social media posts. It’s a great tool to keep social media posts going. But just because we use automation like this, doesn’t mean we should be hands off. I personally know that it’s easy to schedule and forget. But when events like this happen, it’s so important to check our scheduled posts. I just did to make sure I wasn’t sharing something that could be seen as insensitive in the wake of these terrible events.

Thank you to Julie for reminding me to check my posts and giving me the opportunity to remind all of you as well.

Keep in mind that it’s still OK to share stories on digital channels. We just want to make sure they don’t accidentally refer to a tragic event we didn’t know about when scheduling them.

My condolences go out to everyone affected by these events.


Disclaimers: The information provided in articles is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Enjoy and best of luck telling the best stories in your organization and life! Some articles may include affiliate links.

Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph 319-389-9853

Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 102,997 other subscribers

Confirmed talks

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

why content marketing projects should be fun


%d bloggers like this: