Content marketing: Telling Meaningful Stories

Why we shouldn’t take that social media photo – sometimes!

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Fall in Iowa is beautiful, though a bit too cold for me. It’s actually surprisingly hard to take a good fall photo. This, for example, looked a lot better offline:

Fall in Iowa
I spotted the scenery during a walking meeting in 2016 and actually took this shot 4-5 times. Ugh. The photo isn’t showing how it looks and feels in my offline experience. It was hard to align the two experiences and I didn’t get that accomplished.

People still liked it when I posted it to Instagram but the photo-taking process was somewhat disappointing to me personally.

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Missed the picture of my marketing-related Halloween costume? Check it out here!

I wasn’t able to capture the experience and I’m all for sharing things. I travel around the globe to encourage and train people  how to share their and their organizations’ stories in a more effective way. I do live my process myself too.

And don’t stop sharing stories. But sometimes it’s okay to put the phone down.

  • How many more videos of my 8-year-old swinging the softball bat do I need?
  • I’ve never actually gotten a decent photo of the moon. Just enjoy the sight. The moon is there most nights.
  • Ever see people behind home plate in those pricey seats at Major League Baseball games? And they are on their phones the whole game?

I’m all for everyone sharing better and more stories – especially the relevant ones. Sometimes a photo or video will tell  them best. And sometimes a written and spoken summary will work too.

One thing that’s nice about a written or oral account is that it doesn’t impact our experience in the moment. Just enjoy or get through it (in the case of a negative event) and then share your perception/version of  it later.

Here’s to enjoying the moment more and sharing our stories as much as possible. Both are possible together.


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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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