Content marketing: Telling Meaningful Stories

Why we shouldn’t take that social media photo – sometimes!

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Fall in Iowa is beautiful, though a bit too cold for me. It’s actually surprisingly hard to take a good fall photo. This, for example, looked a lot better offline:

Fall in Iowa
I spotted the scenery during a walking meeting in 2016 and actually took this shot 4-5 times. Ugh. The photo isn’t showing how it looks and feels in my offline experience. It was hard to align the two experiences and I didn’t get that accomplished.

People still liked it when I posted it to Instagram but the photo-taking process was somewhat disappointing to me personally.

Follow me on Instagram here. 

Missed the picture of my marketing-related Halloween costume? Check it out here!

I wasn’t able to capture the experience and I’m all for sharing things. I travel around the globe to encourage and train people  how to share their and their organizations’ stories in a more effective way. I do live my process myself too.

And don’t stop sharing stories. But sometimes it’s okay to put the phone down.

  • How many more videos of my 8-year-old swinging the softball bat do I need?
  • I’ve never actually gotten a decent photo of the moon. Just enjoy the sight. The moon is there most nights.
  • Ever see people behind home plate in those pricey seats at Major League Baseball games? And they are on their phones the whole game?

I’m all for everyone sharing better and more stories – especially the relevant ones. Sometimes a photo or video will tell  them best. And sometimes a written and spoken summary will work too.

One thing that’s nice about a written or oral account is that it doesn’t impact our experience in the moment. Just enjoy or get through it (in the case of a negative event) and then share your perception/version of  it later.

Here’s to enjoying the moment more and sharing our stories as much as possible. Both are possible together.

Disclaimers: The information provided in articles is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Enjoy and best of luck telling the best stories in your organization and life! Some articles may include affiliate links.

Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph 319-389-9853

Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 102,534 other subscribers

Confirmed talks

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

why content marketing projects should be fun


%d bloggers like this: