Content marketing: Telling Meaningful Stories

Why marketers should care about the Twitter heart/like button

Christoph Trappe

November 29, 2015

Social media

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

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The power of social media is in that we can easily share messages and stories with our networks.

The Twitter like button (aka the heart button) isn’t typically helping with that but marketers shouldn’t completely disregard its usefulness. 

The only way – as far as I can tell – on Twitter to share somebody’s Tweets is by retweeting or quoting them. Liking them does not share them – as is the case on Facebook.

I have seen some mobile notifications come through on my iPhone, though, that let me know that people are liking other people’s Tweets. Here’s an example:

Certainly that is a form of spreading the message since I can swipe to go to that Tweet directly now.

The biggest use of the like button for marketers comes in the form of measuring engagement. The Crowd Fire app allows you to see how often your Tweets over a specific time period were liked, retweeted and how often people mentioned you.

People likening Tweets is certainly a measurement of engagement and the app shows us if engagement is up or down as well. Favorites – the previous name of the button – is still how the app lists it as of late November 2015.

It’s a great to measure impact and engagement – as long as we remember looking at it.  That’d be my recommendation for people participating on Twitter. 

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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph 319-389-9853

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