Content marketing: Telling Meaningful Stories

Why it’s important to promote your YouTube videos


Most mornings and evenings our television is on, but we aren’t usually watching traditional TV.  We add YouTube shows to the queue on the YouTube app and watch that queue via the Roku on our TV.

It’s quite nice and cuts down commercial time. But just because I add things to the queue doesn’t mean the family is going bananas over everything. Typically on the list: 

  • The late night TV shows
  • Casey Neistat, who publishes a daily video about his life. 
  • The Holderness Family 
  • News
  • And others that pop up. 

One day a new channel’s video started. I had added it because it sounded interesting. And it was, but it said: “0 views” so far.

My eight-year-old spotted the zero, jumped up and left – all while basically explaining that something with zero views wasn’t worth watching. 

If nobody else had watched it, why would we like it? Somebody has to be first, though. She does have a point. We are likely to watch things a lot of others watch. It’s social validation. If others like it, it must be good. The crowd isn’t always right but chances are they might be. 

Of course, that can be a difficult  for content producers. We have to start somewhere (those zero views).  Everyone started there, including me. 

That’s why it’s so important to have a promotion and distribution strategy in place to get off those zero views as quickly as possible. Especially for the networks that publicly show number of viewers. 

How can you promote and distribute YouTube videos? 

  • Share links to other networks.
  • Include the video image and a link in e-newsletters.
  • Embed the video on your website where it makes sense.
  • Have a good and descriptive headline and description to help people find it.
  • Use good tags.
  • Encourage people to subscribe. Return viewers are gold. 
  • Publish consistently. 

Related:

Subscribe to my YouTube channel 

A few things to think about as we are producing content and trying to get it in front of the right audience members. 


Don't miss the next blog post:

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Christoph

Christoph blogs on The Authentic Storytelling Project and is a globally recognized content marketing expert. The IMA named him Internet Marketer of the Year in 2015. He works with healthcare organizations and other brands around the globe.

Related Posts

Launching a website is just the starting point in digital marketing

Launching a website can be an organization’s web team’s big project for a good amount of time. Project plans are put into place. Decisions are made on what content management system to use. Rolls are defined. Milestones are laid out. People start implementing. Launching a website does feel like a project because there is a […]

Read More

New Twitter policy opinion: How personalized content can actually hurt publishers

Christoph

May 24, 2017

Social media

In May 2017, Twitter updated its policies – including the serving of content to better personalize things. A good idea in theory. I’m all for being served more relevant things!  Here’s a quick overview of the email that Twitter sent me to explain: Personalization is great when it works. Personalization that works is something we […]

Read More

Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Hire your next content marketing strategist here

Is it okay to swear in blog posts?

My Authentic Storytelling Book

book cover crop

"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

My customer service book

Confirmed talks

Druck

Berlin, Germany
June 29, 2017

Raleigh, NC
Aug. 22, 2017

sao-paolo

book now

Speaking feedback

Top twitter accounts to follow for marketing

Top 10 Content Marketer

on Klout 2016

klout





Official PayPal Seal

Quotes

social media book

Stories from the Social Side Book

%d bloggers like this: