Content marketing: Telling Meaningful Stories

Why it’s important to promote your YouTube videos

Don't miss the next blog post:

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Most mornings and evenings our television is on, but we aren’t usually watching traditional TV.  We add YouTube shows to the queue on the YouTube app and watch that queue via the Roku on our TV.

It’s quite nice and cuts down commercial time. But just because I add things to the queue doesn’t mean the family is going bananas over everything. Typically on the list: 

  • The late night TV shows
  • Casey Neistat, who publishes a daily video about his life. 
  • The Holderness Family 
  • News
  • And others that pop up. 

One day a new channel’s video started. I had added it because it sounded interesting. And it was, but it said: “0 views” so far.

My eight-year-old spotted the zero, jumped up and left – all while basically explaining that something with zero views wasn’t worth watching. 

If nobody else had watched it, why would we like it? Somebody has to be first, though. She does have a point. We are likely to watch things a lot of others watch. It’s social validation. If others like it, it must be good. The crowd isn’t always right but chances are they might be. 

Of course, that can be a difficult  for content producers. We have to start somewhere (those zero views).  Everyone started there, including me. 

That’s why it’s so important to have a promotion and distribution strategy in place to get off those zero views as quickly as possible. Especially for the networks that publicly show number of viewers. 

How can you promote and distribute YouTube videos? 

  • Share links to other networks.
  • Include the video image and a link in e-newsletters.
  • Embed the video on your website where it makes sense.
  • Have a good and descriptive headline and description to help people find it.
  • Use good tags.
  • Encourage people to subscribe. Return viewers are gold. 
  • Publish consistently. 

Related:

Subscribe to my YouTube channel 

A few things to think about as we are producing content and trying to get it in front of the right audience members. 


Christoph

Christoph blogs on The Authentic Storytelling Project and is a globally recognized content marketing expert. The IMA named him Internet Marketer of the Year in 2015. He works with healthcare organizations and other brands around the globe.

Related Posts

How can I stop Facebook ads to show up over and over?

Christoph

February 17, 2017

Social media

Don't miss the next blog post: Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address The reward for liking or interacting with a Facebook ad is that Facebook will keep showing the ad to you over and over. You are […]

Read More

Why marketing leaders should push their teams to always respond on social media

Don't miss the next blog post: Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address A lot of the “should we respond on social media” debate among executives and marketing/digital/communication leaders is misguided. It actually focuses on the wrong things: […]

Read More

Upcoming webinars

Content marketing for hospitals

content marketing for hospitals

@CTrappe

book now

hire your next marketing keynote

My Authentic Storytelling Book

book cover crop

"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

amazon-logo_transparent

My customer service book

My next book on customer relations is now available on Amazon: Click here to get it.

kindle-cover

Confirmed talks

beyond-rubies_logo

content-marketing-summit-delhi-2017

Altoona, Iowa
May 19, 2017

Druck

Berlin, Germany
June 29, 2017

Raleigh, NC
Aug. 22, 2017

sao-paolo

book now

Speaking feedback

feedback from Montana keynote

Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Top twitter accounts to follow for marketing

IMPACTAWARDS-final2015

The-239-BEST

FullSizeRender

Top healthcare influencer

hit top 99

Top 10 Content Marketer

on Klout 2016

klout

t25cm-1

top 25 most interesting social media blog





Official PayPal Seal

%d bloggers like this: