Content marketing: Telling Meaningful Stories

Why it’s important to promote your YouTube videos

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Most mornings and evenings our television is on, but we aren’t usually watching traditional TV.  We add YouTube shows to the queue on the YouTube app and watch that queue via the Roku on our TV.

It’s quite nice and cuts down commercial time. But just because I add things to the queue doesn’t mean the family is going bananas over everything. Typically on the list: 

  • The late night TV shows
  • Casey Neistat, who publishes a daily video about his life. 
  • The Holderness Family 
  • News
  • And others that pop up. 

One day a new channel’s video started. I had added it because it sounded interesting. And it was, but it said: “0 views” so far.

My eight-year-old spotted the zero, jumped up and left – all while basically explaining that something with zero views wasn’t worth watching. 

If nobody else had watched it, why would we like it? Somebody has to be first, though. She does have a point. We are likely to watch things a lot of others watch. It’s social validation. If others like it, it must be good. The crowd isn’t always right but chances are they might be. 

Of course, that can be a difficult  for content producers. We have to start somewhere (those zero views).  Everyone started there, including me. 

That’s why it’s so important to have a promotion and distribution strategy in place to get off those zero views as quickly as possible. Especially for the networks that publicly show number of viewers. 

How can you promote and distribute YouTube videos? 

  • Share links to other networks.
  • Include the video image and a link in e-newsletters.
  • Embed the video on your website where it makes sense.
  • Have a good and descriptive headline and description to help people find it.
  • Use good tags.
  • Encourage people to subscribe. Return viewers are gold. 
  • Publish consistently. 

Related:

Subscribe to my YouTube channel 

A few things to think about as we are producing content and trying to get it in front of the right audience members. 


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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