Content marketing: Telling Meaningful Stories

Why I was super nervous about giving a talk in my native language

Christoph Trappe

October 29, 2016

Stories, Travel

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


As you may know, I grew up in Germany and moved to the United States at age 16. (More on that here.) And German is my native tongue, though today – 20-plus years after moving to the Midwest – I dream in English. Doing math in English took the longest to transition.

Most of my spoken and written communication happens in English nowadays. I skype with my family back in Germany typically once a week and in recent months have talked more in German with marketers in Germany. It’s been kind of cool to see my name and content pop up on German marketing blogs, too. Here’s one example:

It talks about my comparison of live video tools, which you can read here in English.

I’m super excited to head back to my hometown and give a quick talk on authentic storytelling soon. They asked me to give it in German and I accepted the challenge. It kind of freaks me out actually.

Despite speaking publicly all the time, I have never given a talk in German.

Can I do it? Yes. Will it be great and interactive? Yes! Will I likely use English sentence structure with German words at one point? Yes! Will I not remember some German words here and there? Likely!

If something I say in German doesn’t make sense we’ll just work through it. #life

Either way, it’ll be fine, fun and a learning experience. And afterall, it’s part of my story now. I’ll keep living it and maybe I’ll do some Periscopes or Facebook Lives in German to practice.

The fear of occasional failure should not and will not stop me from living my story. Live it, learn from it and share it. I’ll try to remember to post an update afterwards!

#wheelsup

Update:

The event organizer actually shared this with attendees ahead of time and it was a nice conversation starter. It was harder to speak in German than English for sure, but overall we were able to have a nice discussion and people mentioned it was fine and informational!

 


Book a Free 15-Minute Content Session

Have questions about your content strategy? Schedule a free session with me - Christoph Trappe.

What You Can Get Advice On

  • Content Strategy
  • Authentic Storytelling
  • Social Media Strategy
  • Content Marketing Tools
  • Content Team Structure
  • Content Marketing Strategy
Yes, I’d like a Free Content Strategy Consulting Session

Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

Confirmed talks

 

San Francisco
Nov. 6, 2017

 

Dec. 6, 2017
Des Moines, Iowa

 

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

why content marketing projects should be fun

 




Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

%d bloggers like this: