Content marketing: Telling Meaningful Stories

Why I’m super nervous about giving a talk in my native language soon

Christoph Trappe

October 29, 2016

Stories, Travel

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate links.

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As you may know, I grew up in Germany and moved to the United States at age 16. (More on that here.) And German is my native tongue, though today – 20-plus years after moving to the Midwest – I dream in English. Doing math in English took the longest to transition. 

Most of my spoken and written communication happens in English nowadays. I skype with my family back in Germany typically once a week and in recent months have talked more in German with marketers in Germany. It’s been kind of cool to see my name and content pop up on German marketing blogs, too. Here’s one example

It talks about my comparison of live video tools, which you can read here in English.

I’m super excited to head back to my hometown and give a quick talk on authentic storytelling soon. They asked me to give it in German and I accepted the challenge. It kind of freaks me out actually. 

Despite speaking publicly all the time, I have never given a talk in German. 

Can I do it? Yes. Will it be great and interactive? Yes! Will I likely use English sentence structure with German words at one point? Yes! Will I not remember some German words here and there? Likely! 

If something I say in German doesn’t make sense we’ll just work through it. #life

Either way, it’ll be fine, fun and a learning experience. And afterall, it’s part of my story now. I’ll keep living it and maybe I’ll do some Periscopes or Facebook Lives in German to practice. 

The fear of occasional failure should not and will not stop me from living my story. Live it, learn from it and share it. I’ll try to remember to post an update afterwards! 

#wheelsup


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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