Content marketing: Telling Meaningful Stories

Why I (may) Retweet competitors from time to time…

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This is a controversial topic so I hope many of you clicked on the link. 🙂

Why would I ever acknowledge competitors and – even worse – why would I retweet and share their message for them?

Why would I even consider doing this?

There are some people and organizations that I would never retweet. No matter what they say, I don’t want to be associated with them for one reason or another. Period. I won’t retweet them, respond to them, etc.

Sometimes, potential competitors share something worth resharing. If I think my followers would enjoy it, I will likely reshare it. Why? They might steal business from, you say.

They might but it’s unlikely that one tweet will kill my opportunities and enhance theirs so dramatically that I will have no more projects to work on.

For the purpose of this, I looked how many times on average I tweet. In one recent 28-day period I averaged almost 30 tweets daily. 30! That’s more than one an hour – including all those hours I’m sleeping. (Full disclosure: I do schedule just about all of my social media posts. So they publish no matter if I’m at work, sleeping or the gym.)

Many of my posts are original content, pulled from blog posts on here or thought of while out walking, running or some other unrelated activity. But I do share other people’s from time to time. (Unfortunately, I didn’t see an easy way to see how many of my overall Tweets are retweets of others.)

So retweeting somebody else  is just one of many updates. And Twitter moves super fast so chances are, people see it as part of my overall collection of Tweets anyway.

At one point, when I was hardly blogging myself, I shared a lot of other people’s content. In fact, that’s all I was doing: I curated other people’s stuff.

And yet, people came up to me offline and messaged online to let me know that they really enjoy my content.

Problem was that it wasn’t my content and I never said that it was. I just shared somebody else’s. So there’s that. People will think it’s yours, or you endorse it or whatever. And it doesn’t matter that your profiles says that RTs are not endorsements.

Then there’s the abundance of partnerships. As much I would personally love to help every single person and organization around the globe share their authentic stories – that’s probably not that realistic of an opportunity – yet.

And just because we ignore the competition doesn’t make it go away.

I usually find it easier to retweet Tweets without links. Even though, many Twitter users do not click on links, there’s always the chance that they will click on the link that I just shared. It’s much easier to agree with and amplify a short  Tweet than a longer article that might get changed or have some interesting call to action attached to it. I’m much more selective when it comes to retweeting links of articles.

The bottom line question I ask myself before RT is this: Do the people that are connected with me care about this? If they do, I might retweet it. If I think they don’t and if it can reflect negatively on me, I likely will not.



Disclaimers: The information provided in articles is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Enjoy and best of luck telling the best stories in your organization and life!

Christoph Trappe

Hello and thanks for stopping by. I’m Christoph Trappe.

I’ve written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs.

If you need help, just visit the Contact Me page in the navigation and drop me a note. I’m always happy to chat!

Thanks for reading!

– Christoph
ctrappe@christophtrappe.com
319-389-9853

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