Content marketing: Telling Meaningful Stories

Why I accepted Adobe’s invitation to attend #AdobeSummit as an insider

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Adobe Summit  Las VegasAdobe invited me out to Las Vegas for their North American conference as one of 16 social media insiders. (See the whole list here.)

First of all, what does that mean to be an insider? It means  they invited me, I am attending for free and am encouraged to share my thoughts on the conference publicly on Twitter, my blog and other digital channels.

Follow me on Twitter here.

And while I’m an invited attendee, there are no editorial guidelines (other than to share that disclaimer) or restrictions on what I tweet or  blog about. I’m asked to share my own opinions and  point of views. 

As a former journalist and somebody whose content marketing and communications work is based on many journalism principals, at first I wondered if that’s even possible. Can you share things honestly as an invited guest? Do you really criticize somebody’s dinner when they invited you to their house to eat it?

I feel a bit like I have to find some negative things to share. 😱😂

Send me your thoughts on this using the form below:

But ultimately it’s not about me judging the event, host or really anybody. 

More blog posts: 

How many brands get influencer marketing wrong

Once you have an audience don’t exploit it but always offer value

It’s about a number of different things:

  • Learning new things.
  • Connecting with others.
  • Sharing highlights that all of you might be interested in.
  • Las Vegas weather forecast-70 and 80°. Iowa weather forecast mid 40s. 🤔 ☀️ Enough said!

So the plan is to tweet along on Twitter, do a few Periscopes – which technically is Twitter too now, and potentially file some blog posts.

Of course any blog post topic will be weighed against my usual requirements:

  • Do I have anything unique  to say?
  • Does it have anything to do with storytelling?
  • Do I think at least some of you will care to read it?
  • Am I interested enough in the topic myself to even want to write about it?

Those are pretty much the four key considerations before I do a blog about anything on here. That won’t change for this event.

Some of the other insiders are holding their regular Twitter chats while they are at the event. I will likely participate but given that Twitter chats are virtual events I’m not exactly sure why I need to be sitting next to them at the event to participate. 

If you are attending the summit I’m looking forward to seeing you there and if you can’t attend I hope you have a chance to check out  #AdobeSummit over on Twitter while the event is going on March 21 through the 23rd.

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How I’m getting to the summit:


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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