Content marketing: Telling Meaningful Stories

Why did my Amazon order arrive in a Walmart box and why I actually am upset about it now 

Don't miss the next blog post:

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


When my wife and I shop together, that typically means that she sends me a link to buy something on Amazon. That was also the case with these pull ups that she wanted me to order for our two-year-old.

I ordered them on Amazon and was slightly surprised when a box from Walmart arrived. At first I thought maybe Walmart was also now shipping through Amazon. But according to a Recode article some online retailers offer a product on one site for one price and buy it on another for a cheaper price and then ship it to you directly. You can read that article here.

That article also said that this technique is against Amazon rules. Now, I went to Walmart.com to see if I could find the same product on their site. I couldn’t. And I won’t drive to the local store to see if they have it just to see if I should be upset.

My wife and I talked about the situation as well and her response was “and I wanted those exact ones.” Apparently they are hard to find.

So was I cheated and charged an unfair price? I don’t think so – or even know. I couldn’t even tell what the price on Walmart.com was. The price seemed reasonable to us and we got what we were looking for and didn’t find anywhere else. I might feel differently if I had to return the order for one reason or another. Who would I even send it to? Walmart?

The bottom line is we got what we wanted and paid what appeared to be a reasonable price.

I choose my story in this case to be inquisitive (why?) and being okay (not upset) because we got what we needed. And also, that I wasn’t sent to drive across town to Walmart and buy the same item after searching for it in-store

That was my mindset and then more details came to light …

As you can see in the picture below, the packaging is off. Instead of getting two boxes with 52 pull-ups we received one with 66 and one with 48.


I didn’t even notice until my wife told me that she was surprised that they came in different boxes. So I started inquiring some more and found the prices for those pull up counts on the Walmart site. Here they are and  here is exactly what we received:


So basically I paid $80 for something this seller bought on Walmart for $40. As you might imagine I’m not so happy about my deal after all.

I went back to the order information page on Amazon and there’s really no way to be able to tell that it was going to come from Walmart.

I did drop a note to the seller about it to see what their thoughts are and I am planning on following up with Amazon.


Christoph

Christoph blogs on The Authentic Storytelling Project and is a globally recognized content marketing expert. The IMA named him Internet Marketer of the Year in 2015. He works with healthcare organizations and other brands around the globe.

Related Posts

Why not to waste too much time on getting the perfect 360-degree photo for social media 

Don't miss the next blog post: Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address I’ve been uploading 360-degree photos to Facebook and felt good about it. Yes, I can do 360-degree photos with my iPhone. Awesome. Here’s an example […]

Read More

How many brands get human to human marketing wrong and how to fix it

Don't miss the next blog post: Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address Business to Business. Business to Consumer. Those are the traditional terms. Human to Human (coined by Bryan Kramer) or Person to Person (first heard from […]

Read More

Upcoming webinars

Content marketing for hospitals

content marketing for hospitals

@CTrappe

book now

hire your next marketing keynote

My Authentic Storytelling Book

book cover crop

"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

amazon-logo_transparent

My customer service book

My next book on customer relations is now available on Amazon: Click here to get it.

kindle-cover

Confirmed talks

beyond-rubies_logo

content-marketing-summit-delhi-2017

Altoona, Iowa
May 19, 2017

Druck

Berlin, Germany
June 29, 2017

Raleigh, NC
Aug. 22, 2017

sao-paolo

book now

Speaking feedback

feedback from Montana keynote

Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Top twitter accounts to follow for marketing

IMPACTAWARDS-final2015

The-239-BEST

FullSizeRender

Top healthcare influencer

hit top 99

Top 10 Content Marketer

on Klout 2016

klout

t25cm-1

top 25 most interesting social media blog





Official PayPal Seal

%d bloggers like this: