Content marketing: Telling Meaningful Stories

Who said that? People want to know…

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

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I’ve heard the following about you recently. What follows is never positive. Sometimes it’s not even constructive.

So we ask: Who said it?

And the response is that the other person either doesn’t know or says that the name can’t be released.

But we often want to, need to know who said it. If we don’t, we might try to explain it away. Oh yes, it’s just one person’s opinion. Maybe it’s not passed on correctly – a game of telephone. I bet it’s so and so and I already knew or guessed their opinion. And depending on who it is, we might not even care.

We want to know because the source matters.

Once we know – if we ever do – let’s hope we aren’t holding the opinion against that person.

Obviously, just because we know the identify of the person doesn’t mean that we’ll agree with him or her. But it puts aside the mystery of the source. We can evaluate the opinion and its relevance to us. Remember, that when we truly live authentic and public lives, not everyone will love us! 🙂

In addition, sometimes we might have follow-up questions:

  • What do they mean by a certain term?
  • What prompted the comment?

After all, we might be able to learn something.

And finally, being part of our authentic stories also means that we participate openly. Of course, that also means that the recipient is open to listening to negative thoughts surrounding their authentic stories.

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  • Content Strategy
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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph 319-389-9853

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