Content marketing: Telling Meaningful Stories

White Hat SEO


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White Hat SEO was my 2016 Halloween costume. Here’s proof. Click the photo to buy the hat. (Affiliate link, which means I get compensated if you buy it.)

White hat SEO (search engine optimization) is a phrase used to describe ethical methods to optimize our digital content marketing and web content for audiences and in a way that is not just gaming the system. Black hat SEO is the opposite.

White hat SEO techniques include:

  • the ongoing sharing of unique and authentic stories
  • the answering of questions our audiences have
  • following search engine rules (aka terms of service)

White hat techniques are not sneaky or expose short-term loopholes. When done right, you should never run afoul of search engines’ constant changing of algorithms.

White hat SEO is a long-term strategy that can help a site become relevant and stay relevant. Search engines and people will trust you because you are honest.

Related:

Black hat SEO

Halloween costumes for marketers

Once you have an audience don’t exploit it



Disclaimers: The information provided in articles is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Enjoy and best of luck telling the best stories in your organization and life!

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"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

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