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white-hat-seo-halloween-costume
White Hat SEO was my 2016 Halloween costume. Here’s proof. Click the photo to buy the hat. (Affiliate link, which means I get compensated if you buy it.)

White hat SEO (search engine optimization) is a phrase used to describe ethical methods to optimize our digital content marketing and web content for audiences and in a way that is not just gaming the system. Black hat SEO is the opposite.

White hat SEO techniques include:

  • the ongoing sharing of unique and authentic stories
  • the answering of questions our audiences have
  • following search engine rules (aka terms of service)

White hat techniques are not sneaky or expose short-term loopholes. When done right, you should never run afoul of search engines’ constant changing of algorithms.

White hat SEO is a long-term strategy that can help a site become relevant and stay relevant. Search engines and people will trust you because you are honest.

Related:

Black hat SEO

Halloween costumes for marketers

Once you have an audience don’t exploit it