Content marketing: Telling Meaningful Stories

When people quickly take notes … what did I say so important?

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

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Body language, laughing at jokes and other things are indicators that our audiences are engaged with our presentations and talks.

Another is when everyone all of sudden writes something down. On paper! It’s especially noticeable when they get out paper.

Some take notes on their phones, but don’t we all still think that people are texting or doing something unrelated when they do that … even if they are actually taking notes.

When people take notes I wonder:

What did I say? LOL. These slides are online, too. I’ll post the Periscope video later, too. No need to take notes.

But maybe taking notes isn’t about convenience.

When we hear something that struck as important, have aha moments and hear other information we don’t want to forget we write it down.

Even if we never look at the notes again, writing it down longhand helps us remember – at least that’s what I read somewhere.

As I’ve said before, every presentation is also a practice for the next one. I always try to gather intelligence on what works and what doesn’t. What jokes get laughs and which one routinely don’t? It’s not a hard and fast science for sure. I’ve told the same jokes before and on Tuesday people laughed for a while and on Thursday they were borderline offended.

It’s important to learn what works and what doesn’t. It doesn’t mean that we change our authentic stories but it helps us tell them better.

When audiences are engaged they open up. They listen. They are ready to learn.
Speakers can learn by picking up on behaviors – the ones that indicate engagement.

People taking furious notes is a good sign. No need to keep reminding them that the slides are online and can be downloaded.

Keep doing more of what prompted the note taking.


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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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