Content marketing: Telling Meaningful Stories

What’s there to like about Periscope?

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

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christoph periscopingI’ve done a few dozen live streams on Periscope, the still somewhat new live-streaming app. I kind of like it and continue to look for opportunities to use it. I’m definitely recommending it to clients to use.

I did a Periscope on the topic and the YouTube version of it is below, but here are some of the things I love about Periscope in writing:

  • It’s live and people do what they do. No editing of the truth or story. It’s authentic.
  • People look like people.
  • People behave like people.
  • Audiences can interact with us. It’s an actual two-way conversation.
  • Online audiences can see things they aren’t able to attend.

Some of the negatives that I’ve encountered:

  • Streaming from an iPhone that is not plugged into an outlet does take some life out of the battery.
  • Comments from the viewers can disappear too quickly. That’s especially a problem when a lot of people are commenting. (Periscope actually closes comments to new viewers once a certain threshold has been hit in viewership. That controls the volume a bit.)
  • Make sure you are on wi-fi or else you might run through your data plan in no time.
  • Streaming a lot and saving those videos can fill up the iPhone storage. I like to do this from time to time so I can upload the videos to YouTube.

Overall, Periscope is a great tool and it’s growing in popularity. Try it!

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  • Content Strategy
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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph 319-389-9853

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