What’s the best Instagram filter for organizational storytelling?

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I have my opinion – for today! I love the Charcoal filter on Instagram Stories. ❤️❤️❤️❤️❤️

It’s not too silly – unlike the hearts on eyes filter. And Instagram Stories certainly has enough filters – number wise. An overview:

Some are kind of silly and maybe business storytellers aren’t the audience for their use.

I like the charcoal filter for a number of reasons:

  • It’s unique, but still a picture.
  • It appears to be rarely used. Being first counts!
  • You can still see what the story is.

Some shots I took, created and posted with it:

It looks kind like it’s been drawn but of course only takes seconds to create. It’s a picture that’s been charcoaled!

Organizations could totally use this to share stories that we can take pictures for.

If you are a stock art photos addict this strategy is probably not for you. ?


How to create the photos that look like drawings

Open the Instagram and start creating a new Story.

Once there, click here:

And then it’s the first filter.

You can take a photo with the rear or front facing camera. But the photo you are going to be using has to be taken in the app. Uploads of existing photos doesn’t work for this currently.

But I don’t see that as a huge issue. You can publish and download later or if you have approval hell waiting for you can take it and then screenshot it. Then ship the screenshot to the approvers.


Personally, I like the look of the filter and would recommend that organizations give it a try.

It might help differentiate storytelling – which seems to becoming harder and harder.