Content marketing: Telling Meaningful Stories

What’s crap content?

Don't miss the next blog post:

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


I throw the term crap content around quite a bit on social media, during keynotes and workshops. 

The context usually revolves around this: 

We have to stop creating crap content. 

There’s too much crap out there 

Etc.

Related reading:

The No. 1 reason why there’s crap on the internet

At one point I wrote it as CRAP content, which prompted somebody to ask me if that’s an acronym. And yes, indeed it could be, I mean it is. LOL. 

Here you go: 

Content 

Really 

Annoying to 

People

Of course, what that actually means depends on specific audiences. What’s CRAP to some might be useful (not an acronym – ha) to others.

So know your audience and personas, publish and test. See what works. But being annoying won’t create relevance long-term. In fact, it likely will kill relationships and with that the potential for those people to become customers. 

Related reading:

What are personas?

So, that’s my new word for the day.  I hope to use it less because the amount of crap content has decreased. Fingers crossed. 

Here’s to creating better content for long-term relevance to our audience and long-term success for us. 


Christoph

Christoph blogs on The Authentic Storytelling Project and is a globally recognized content marketing expert. The IMA named him Internet Marketer of the Year in 2015. He works with healthcare organizations and other brands around the globe.

Related Posts

#Adobesummit blog: What not to wear in Las Vegas (with picture)

Christoph

March 22, 2017

Strategies

Don't miss the next blog post: Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address Disclaimer: Adobe invited me to the Adobe Summit North America 2017. This post was not approved by them. They didn’t even get a preview. It’s […]

Read More

#Adobesummit blog: Answer this: What’s the business purpose of this innovation?

Don't miss the next blog post: Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address Disclaimer: Adobe invited me to the Adobe Summit North America 2017. This post was not approved by them. They didn’t even get a preview. It’s […]

Read More

@CTrappe

book now

hire your next marketing keynote

My Authentic Storytelling Book

book cover crop

"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

amazon-logo_transparent

My customer service book

My next book on customer relations is now available on Amazon: Click here to get it.

kindle-cover

Content marketing for hospitals

content marketing for hospitals

Confirmed talks

content-marketing-summit-delhi-2017

Altoona, Iowa
May 19, 2017

Druck

Berlin, Germany
June 29, 2017

Raleigh, NC
Aug. 22, 2017

sao-paolo

book now

Speaking feedback

feedback from Montana keynote

Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Top twitter accounts to follow for marketing

IMPACTAWARDS-final2015

The-239-BEST

FullSizeRender

Top healthcare influencer

hit top 99

Top 10 Content Marketer

on Klout 2016

klout

t25cm-1

top 25 most interesting social media blog





Official PayPal Seal

%d bloggers like this: