Content marketing: Telling Meaningful Stories

What’s crap content?

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I throw the term crap content around quite a bit on social media, during keynotes and workshops. 

The context usually revolves around this: 

We have to stop creating crap content. 

There’s too much crap out there 

Etc.

Related reading:

The No. 1 reason why there’s crap on the internet

At one point I wrote it as CRAP content, which prompted somebody to ask me if that’s an acronym. And yes, indeed it could be, I mean it is. LOL. 

Here you go: 

Content 

Really 

Annoying to 

People

Of course, what that actually means depends on specific audiences. What’s CRAP to some might be useful (not an acronym – ha) to others.

So know your audience and personas, publish and test. See what works. But being annoying won’t create relevance long-term. In fact, it likely will kill relationships and with that the potential for those people to become customers. 

Related reading:

What are personas?

So, that’s my new word for the day.  I hope to use it less because the amount of crap content has decreased. Fingers crossed. 

Here’s to creating better content for long-term relevance to our audience and long-term success for us. 


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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