Content marketing: Telling Meaningful Stories

What’s crap content?

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


I throw the term crap content around quite a bit on social media, during keynotes and workshops. 

The context usually revolves around this: 

We have to stop creating crap content. 

There’s too much crap out there 

Etc.

Related reading:

The No. 1 reason why there’s crap on the internet

At one point I wrote it as CRAP content, which prompted somebody to ask me if that’s an acronym. And yes, indeed it could be, I mean it is. LOL. 

Here you go: 

Content 

Really 

Annoying to 

People

Of course, what that actually means depends on specific audiences. What’s CRAP to some might be useful (not an acronym – ha) to others.

So know your audience and personas, publish and test. See what works. But being annoying won’t create relevance long-term. In fact, it likely will kill relationships and with that the potential for those people to become customers. 

Related reading:

What are personas?

So, that’s my new word for the day.  I hope to use it less because the amount of crap content has decreased. Fingers crossed. 

Here’s to creating better content for long-term relevance to our audience and long-term success for us. 


Book a Free 15-Minute Content Session

Have questions about your content strategy? Schedule a free session with me - Christoph Trappe.

What You Can Get Advice On

  • Content Strategy
  • Authentic Storytelling
  • Social Media Strategy
  • Content Marketing Tools
  • Content Team Structure
  • Content Marketing Strategy
Yes, I’d like a Free Content Strategy Consulting Session

Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

Confirmed talks

 

San Francisco
Nov. 6, 2017

 

Dec. 6, 2017
Des Moines, Iowa

 

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

why content marketing projects should be fun

 




Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

%d bloggers like this: