Content marketing: Telling Meaningful Stories

What triggers blog posts, social media posts, etc.?

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

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 I tweet and blog a lot.

  • This is the 370th or so post.
  • I’m nearing 210,000 published words on here.
  • I publish blog posts at least weekly – sometimes two or more in a week.
  • My average blog post has around 440 words.
  • I tweet up to 40 or so times a day. That’s more than once an hour.
  • I’m a little quieter on LinkedIn, Facebook and Instagram – but post stories there as well.

Sometimes people want to know more about a tweet:

  • What prompted it?
  • Who exactly was involved?
  • Tell us more! Tell us more! Tell us more!

Certainly all tweets and blog posts are triggered by something. It doesn’t always have to be something happening in our offline lives. Sometimes nobody else is involved.

It can be another tweet that got us thinking. Our brains might wander for a few hours and we form our own opinion on the topic and then send out a related (but not necessarily similar) tweet to the one that started it hours earlier.

Sometimes blog posts are triggered by a combination of things:

  • A blog post we read
  • A headline we saw in an eNewsletter
  • A offline comment by somebody at the water cooler

All items are totally unrelated, but yet they end up getting us thinking about one topic that leads to one specific post. It happens. And it’s OK. It doesn’t necessarily mean that the writer is trying to show somebody off, is venting inappropriately (whatever that means) or is doing anything else other than sharing thoughts.

Don’t we want people to share their thoughts? (That was rhetorical. :)) Sharing thoughts can be a great way for people to reveal their authentic selves. These might not always be their authentic stories – as in here’s what has happened. But they certainly reveal people’s thoughts, opinions and sometimes even their thought leadership ideas.

Some of these thoughts are even worth reading. 🙂

Ultimately, it might not really matter that much what prompted us exactly to share an interesting or thought provoking blog posts. What counts is that it’s thought provoking and interesting.

But, why might it be important for readers to know where a story originated? There are several reasons:

  • There might be an even better story there.
  • Knowing a story’s origin allows us to decide on whether or not we believe it or not.
  • We simply just want to know.

If it was a good post it might just create enough suspense that people reading it think there’s an even better – dare I say juicier?  – story.

 

 


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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