Content marketing: Telling Meaningful Stories

What are soft metrics in digital marketing?


Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate links.

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Soft metrics are all those metrics that are not actual revenue. So, if there’s no dollar sign – or whatever your currency – it’s likely a soft metric. 

Examples: 

  • Website visitors 
  • Social media followers 
  • Pageviews
  • Social media reach 
  • Ad impressions 
  • Etc.

Theses are often good indicators for us to see if we are moving into the right direction to actual ROI, which is shown with a currency sign. 

Things to read next: 

Why a high pages-per-visit number is not always good

Why not to overthink publishing schedules

How to not freak out when web traffic is down

Why soft metrics matter


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