Content marketing: Telling Meaningful Stories

“The Weight Loss Counter Revolution” Book Gives You The Tools for Weight Loss

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weight loss revolution bookAs the lives of many Americans have turned more and more sedentary, our waistlines have grown.

Many reasons account for this – including eating as much as previous generations that were more physically active than we are now. (Think working in the field, outside and no cubicle nation.)

This is a serious problem for the people gaining the weight, their employers (think healthcare cost) and also people sitting next to each other on airplanes – among other issues.

The book “The Weight Loss Counter
Revolution” written Dr. Daniel Grove, M.D., walks us through the many reasons why people have gained weight, what a healthy weight is and how to start losing it again.

In a nutshell: We gain weight when we take in more calories than we burn. The book describes how meals have gotten bigger and bigger and how people usually underestimate how many calories they’ve consumed.

Dr. Grove explains that there’s only one way to determine if your weight is healthy – look at your body mass index (BMI). Assigning a number takes the subjective guess work out of it.

So for me:

You may remember that I’ve lost over 100 pounds, can run a 7:30-mile pace for 9 miles, and go to the gym at least five times a week. But yet, I’m 20 pounds overweight according to my BMI.

When I have shared this with people they say: “Oh no. You are in great shape.” or “Where would that weight come from?”

Dr. Grove explains that this is a common response. I look less underweight than the person 40 pounds heavier than me. Similarly the 300-pound person isn’t as obese as the 400-pounder. That’s true, of course, but those people are still obese nonetheless.

After some disagreeing and doubting I’ve now made up my mind to lose those 20 pounds – which would get me to 205 pounds. (Stay tuned for updates.)

Dr. Grove explains why people overeat, simply eat too much and gain weight.

His stories are backed by medical studies, which he explains in relatively simple terms. He explains and disputes common myths – like “my genes make me fat.”

Overall, an informative, inspiring and educational read.

I would recommend this book to business owners and people who are open to losing weight – even if not convinced, yet, that they need to.


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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