Content marketing: Telling Meaningful Stories

Viral content


Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Viral content – sometimes referred to as something “going viral” – is a term that digital marketers use to describe content that is seen and shared by a lot of people.

Viral YouTube videos are seen by millions and sometimes even get mentioned in mainstream media like TV newscasts or print newspaper articles after they’ve gone viral.

Content goes viral when it’s shared by as high as third-level connections. These are people who are friends of the friends of a brand. They currently have no direct relationship.

Friends of a brand are easily convinced to share content. Their friends are a bit harder to get on board, but might share content shared by their friends if they find it interesting.

Their friends (third level connections to the brand) have no relationship to the original content creator. Once this level starts resharing content, it has a chance to go viral.

Some executives and marketing staff talk about trying to make a piece of content go viral.

In reality, the goal of content shouldn’t be to go viral, but to offer valuable content to a defined audience. When valuable content is shared,
audiences pay attention. Then there’s a chance that it will be shared with others.

Content that’s most likely to be shared?

Stories that make us look good OR that make us mad. (Source: Jonah Berger)


Book a Free 15-Minute Content Session

Have questions about your content strategy? Schedule a free session with me - Christoph Trappe.

What You Can Get Advice On

  • Content Strategy
  • Authentic Storytelling
  • Social Media Strategy
  • Content Marketing Tools
  • Content Team Structure
  • Content Marketing Strategy
Yes, I’d like a Free Content Strategy Consulting Session

My Authentic Storytelling Book

book cover crop

"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

amazon-logo_transparent

My customer service book

My next book on customer relations is now available on Amazon for pre-order. Click here to get it.

kindle-cover

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


%d bloggers like this: