Content marketing: Telling Meaningful Stories

Digital Storytelling at United Way in Iowa – 2012-2014


Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate links.

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This article discusses some of the digital accomplishments of United Way in Cedar Rapids when Christoph Trappe was the vice president of Communications and Innovation there from 2012-2014.

This is an April 2013 Mediacom interview where he discusses the power of stories and how Unite Way shared stories across many different channels – including digital ones.

The marketing team under Christoph Trappe’s leadership was recognized nationally for its efforts including through:

  • Two Internet Marketing Association Impact 13 awards for email marketing and best nonprofit app
  • Best CMS Expo 2012/13 WordPress site
  • Graphic USA Design Award

Other highlights

The first United Way volunteer app

Using augmented reality

Fun storytelling

Moving a printed Holiday Volunteer Guide online


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