Estimated read time: 1 minutes
This article discusses some of the digital accomplishments of United Way in Cedar Rapids when Christoph Trappe was the vice president of Communications and Innovation there from 2012-2014.
This is an April 2013 Mediacom interview where he discusses the power of stories and how Unite Way shared stories across many different channels – including digital ones.
The marketing team under Christoph Trappe’s leadership was recognized nationally for its efforts including through:
- Two Internet Marketing Association Impact 13 awards for email marketing and best nonprofit app
- Best CMS Expo 2012/13 WordPress site
- Graphic USA Design Award
Other highlights
The first United Way volunteer app
Using augmented reality
Fun storytelling
Moving a printed Holiday Volunteer Guide online