Estimated read time: 1 minutes



This article discusses some of the digital accomplishments of United Way in Cedar Rapids when Christoph Trappe was the vice president of Communications and Innovation there from 2012-2014.

This is an April 2013 Mediacom interview where he discusses the power of stories and how Unite Way shared stories across many different channels – including digital ones.

The marketing team under Christoph Trappe’s leadership was recognized nationally for its efforts including through:

  • Two Internet Marketing Association Impact 13 awards for email marketing and best nonprofit app
  • Best CMS Expo 2012/13 WordPress site
  • Graphic USA Design Award

Other highlights

The first United Way volunteer app

Using augmented reality

Fun storytelling

Moving a printed Holiday Volunteer Guide online