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Video podcasts have a place and I think it’s a good strategy to record a video version of your podcast as well as an audio version – when possible. The Hard Corps Marketing show does this. Casey Cheshire records a video interview via Zoom and uploads that to YouTube. The WPCoffee Talk uses the same strategy.
You can see the interview Casey did with me about content performance below. He then grabs the audio feed and distributes it through regular audio-only podcast channels.
He is quick to mention that most videos have just a handful of views but there’s also an episode with 10,000 views and one with over 600. If you use Zoom and have the equipment and know-how to easily separate audio from video, it’s a strategy worth trying.
I currently just work on my iPad and recording via Zoom isn’t that easy – maybe impossible – for me using that device. But I can record video and download one of a variety of apps to separate the audio from the video file. I was actually thinking about taking the audio only feed from video presentations and then share the audio – the whole thing – as a podcast. Why not?
For now, though, I’m using the techniques that make video from audio a touch easier…
Producing videos in the Anchor app
I produce all of my podcasts – with guests and solo ones – directly in the Anchor app. When Anchor rolled out trailer episodes a while back I saw a teaser of this functionality and it’s now available for pieces of your podcasts. It’s not yet possible to create and download full-length video podcasts.
Here’s how the finished video looks:
Basically, Anchor takes the audio recording, brands it with Anchor and your show name and transcribes pieces of it. There’s no punctuation or capitalization, but overall the transcription seems to be right on.
It’s definitely on my wishlist that you can turn an entire podcast into a video like this directly in the app. For now, you can do shorter segments. Those mini video podcasts can then be exported and used on other social media channels, like Instagram, Instagram Stories, YouTube and Twitter.
With so many people watching videos on mute on social media, this seems like a strategy worth trying.
How to create short video podcast teasers
Keep in mind that Anchor – like any software company – constantly updates features. For example, when I first interviewed Joe Pulizzi about his new book for my Business Storytelling podcast we both had to use our phones and the Anchor app to use the Record with Friends function. The second time we recorded a show together – about 3 months later – Anchor had added a functionality to allow recording via desktop.
Being able to record on desktop now allowed Joe to use a different headset.
I mention this because as of this writing: You can only do the video transcription in the iPhone Anchor app. The iPad app doesn’t allow this (yet), for example. But I can confirm that I tested this to work on the iPhone.
It’s also easier to use when you have several shorter pieces in each episode. Some of my episodes are just one long take with a shorter take for an intro with music. Of course, the intro take, which often has a summary, lends itself to a teaser video for social media.
Sometimes, when we lose a connection while recording or I have to edit something out I end up with additional clips. If you want to use a highlight from the show as a video teaser, you could just create a clip of that as well. Once you have all the clips uploaded to your episode, go to the episode.
Don’t know what to click on? Three dots are usually the answer. That’s also true here. Simple click on the three dots next to the clip you want to turn into a video. When you click on a take that’s to long, here’s how the menu looks:
In other words: There are no options to create a video. That option simply isn’t listed. On a shorter take, like this example here and the video example above, the menu looks differently:
You get the CREATE VIDEO function. Click on that and the rest is almost on autopilot.
The video gets transcribed, which then looks like this:
You can play it back before publishing and syndicating it. As far as I can tell, the text that was auto transcribed cannot be edited. Maybe that’s a good thing. I could see some of us go in and edit periods and capitalization. It’s interesting to see websites being spelled out – “dot net.”
Saving in different formats for different networks
From there you get different format options to save the video for different networks:
- Instagram (with this also working on Twitter, Facebook and LinkedIn)
- Instagram Stories (which is vertical)
- Wide (which is horizontal and works on YouTube and probably Twitter and Facebook as well).
Read this if you use an image size cheat sheet: How to size images for any social media network automatically
An easy way to download versions for different networks, without having to worry about resizing things manually. Adobe Spark (and other tools) offers similar services for images to be used on different platforms.
From there, you can download your video (by clicking Finish) and it saves directly to your camera roll. Sharing to other networks – including scheduling via Buffer – works simply from here.
Conclusion on video podcasts
The effort this takes versus the potential payoff is great. It’s easy to do – if you are already doing podcasts.
It’s another way and a simple one at that to use multimedia across your channels. It also shakes up the content mix some. I would definitely recommend trying it. And fingers crossed, maybe one day entire podcasts can be transcribed like this. I would definitely do that and upload them to YouTube and other channels to see how they perform.
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Move your content from happening to performing. The 2020 textbook: