How and why I added my blog as a Flipboard magazine [CONTENT SYNDICATION]

Estimated read time: 3 minutes

In 2018, I added this blog as a Flipboard magazine.

If you use Flipboard already (and even if you don’t) you can check it out here:

View my Flipboard Magazine here.

To add your site or blog visit Flipboard from a desktop browser. Sign up as a publisher and add your RSS feed. It’s free!

If your site runs on self-hosted WordPress the RSS can easily be found by adding /feed to your URL. So my feed is Copy and paste to submit. Other Content Management Systems might need you to get help from web developers.

Once submitted, login and make sure your magazine is not set to private, which seems to be the default:

Once it’s live you can share the link and even find an embed code like I did above to share on your website. I think you can only get the embed code from desktop.

You can then share your magazine, invite others to collaborate and update the cover using images from articles in the magazine:

Flipboard allows readers to pick topics of interest so it makes sense that Flipboard automatically categorizesposts into topics (aka tags):

The red words are that tag. In this case Flipboard decided to file this under Google Analytics. That makes sense. Given that I didn’t use tags with my blog post, Flipboard does this automagically. That’s awesome even when not always correct.

This next example is filed under Cedar Rapids but doesn’t have anything to do with Cedar Rapids – where I live.

I saw another article that was filed under Tutorial – which wasn’t a term I used in the post at all, but the post is indeed a tutorial. So that was awesome and impressive to see. Context matters.

Once you click on an article Flipboard opens it directly on the corresponding website:

So it appears that reads from within Flipboard count as referrals to your website. Keep an eye on them in your analytics.

I’ve found Flipboard pretty user friendly and it’s nice to see that the magazine can be read logged in and not logged in. Also, it works on desktop, mobile and there’s an app.

In the app Flipboard users can like posts or say they want less content like the one they are looking at:

Why would we want people to click “less like this?” We wouldn’t as publishers but if our content isn’t of interest to them they likely aren’t our target market anyway.

I like Flipboard as an additional content syndication channel and I’ll be interested to see how many people will use it to read and find my storytelling content.

Is my content being found on Flipboard?

The trick with Flipboard readership seems to be to show up in a tagged topical area.

For example, a recent article on Puerto Rico and Bacardi ended up on the Puerto Rico page and 70 percent of its traffic came from Flipboard.

That was great to see and I love the automatic syndication. Now, I don’t know how Flipboard decides what to highlight but I can only get highlighted when I publish.

This was first written in April 2018 and updated in May 2018.