Content marketing: Telling Meaningful Stories

Vagueness is never good in storytelling

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Technically, I said the right thing. I just didn’t include all the details.

And – as I have said before – we don’t have to give all the details, all the time. They slow stories down even. But being vague is hardly ever a good thing.

Usually it’s a sign of being part of a group or organization that tries to control the uncontrollable message.

Fifty-nine people have to approve everything, including Tweets, is an example of that.

Other times it’s part of not trying to ruffle feathers.

If I say this, so and so will take offense. But, why does it matter, if it’s your truth? Share it – especially if it’s an important piece of information that you think should be shared. Hey, maybe no matter what you say, they will be offended?

There’s a difference between being vague and being concise.

Vagueness in authentic storytelling borders on hiding something. Being concise doesn’t leave out details, it just packages them all very well.

One is good. The other not so much.


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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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