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That might sound like I’m saying the same thing twice here. Isn’t original content also unique? No need to have both words. Kind of yes.
But here’s what this term means and how it applies in content marketing and authentic storytelling.
Content produced by me is pretty much original to me simply because I wrote or produced it from scratch.
That might not make it very unqiue though. If I write about the same topics as everyone else, it will be super hard for me to stand out.
However, truly uniquely original content will set me (and you it you choose accept the challenge) apart from the rest of people who are babbling about the same thing over and over.
Living an authentic story and then sharing it is a good start. Adding an education piece for your interested community is an improvement and can really make your unqiuely relevant content shine and stand out.