Content marketing: Telling Meaningful Stories

Uber driver: No reason to hide the facts

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

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Uber is a taxi-type service in cities across the globe – including the United States – that allows you to summon a ride with your smartphone.

It’s great. Very useful, most drivers are nice and arrive quickly. Many times rides arrive in minutes – usually under 5. Once, I barely made it out of an airport terminal to catch my arriving Uber with an arriving time of one minute.

All transactions are handled through the app. Since I hardly ever carry cash, this is great! One downside is that it can be hard to know how much a ride will cost exactly.

As great as it is, there are things to know about. There are different services offered:

UberX
Black car
SUV

I had no idea what the difference was so I asked my Black car driver.

He explained the difference quickly and openly:

UberX is typically non-professional drivers (without chauffeurs license) who drive on the side. This service is the cheapest. Rides are as low as $4.

Black car is often limo services or other professional drivers. The black car service line is twice as expensive as UberX, he explained.

SUV is the most expensive of the three.

Now, wouldn’t it hurt the black car line that I now know the difference?

In theory, yes. Now I know and I can just get the cheapest option. But UberX isn’t always available or close by. And the Black cars are nice and offer a comfortable ride.

Plus, had he not told me, I could have just googled for the answer later on.

Ultimately, I appreciated the openness and willingness to answer questions and provide information.

That’s authentic storytelling and content marketing at its best: Provide valuable information in an open and useful way and to help customers make the best decisions for them.

Sure, we hope that includes our services, but it’s most meaningful and longterm when it’s actually beneficial, build on trust and an educated choice.

By the way, I’m still using the Black car service since knowing the difference – in part because I know the difference.


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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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