Content marketing: Telling Meaningful Stories

TRAVEL CLEANLINESS TIP: What a great idea when flying…

Christoph Trappe

November 27, 2016


Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

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I was getting ready to fly  Chicago –  New York City when the woman about to sit next to me got out wipes and proceeded to completely wipe down her seat. 

Everything. The back. The tray area in front of her, too.

I looked at her and she said: “Sorry. Getting sick is the last thing I need right now.”

“No need to be sorry. I think it’s a great idea. I might even start doing it.”

“I can do the arm wrest, too.”

“Great. Go for it.” I lifted my arm to allow access. I guess this is the airplane version of lifting your legs when somebody else is vaccuuming  the living room. 

She explained that she’s very aware of cleanliness kind of things like that. Me, too. I can’t stand when people touch my food without gloves, for example. But wiping down my seat before sitting down had never crossed my mind. On trips, I might start carrying wipes – if I have room, which can be an issue. 
On an one-week Europe trip with three speaking stops I traveled with just carry-on.  As you might imagine I have little room in my luggage and usually make tough choices when packing. (Personal tidbit: I usually do find room for pajamas.)

The key takeaway for me here? This was a great reminder that great ideas can hit us anywhere and at anytime. Here’s to keeping our eyes open, observing other people’s stories and using some of their techniques to make ours even better – or at least cleaner. 

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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph 319-389-9853

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