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When I refer to traditional media in articles on The Authentic Storytelling Project blog I’m referring to:
- Radio stations
- TV stations
Basically anyone who was publishing information before the Internet became a publishing platform for the masses. Bloggers or new(er) web-only publishers – no matter the size of their audience – are not traditional media under this site’s definition.
In 2014, many traditional media outlets are publishing on the web with varying degrees of success.
And while many traditional media outlets have seen a decrease in revenue, they continue to have large audiences. Getting traditional media to share – even just in part- the content that you created is called earned media and can help you reach a lot of people in a short amount of time.
Sometimes, these people are part of your target audience, but many likely aren’t.