Content marketing: Telling Meaningful Stories

Traditional media


Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate links.

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When I refer to traditional media  in articles on The Authentic Storytelling Project blog I’m referring to:

  • Newspapers
  • Radio stations
  • TV stations
  • Magazines

Basically anyone who was publishing information before the Internet became a publishing platform for the masses. Bloggers or new(er) web-only publishers – no matter the size of their audience – are not traditional media under this site’s definition.

In 2014, many traditional media outlets are publishing on the web with varying degrees of success.

And while many traditional media outlets have seen a decrease in revenue, they continue to have large audiences. Getting traditional media to share – even just in part- the content that you created is called earned media and can help you reach a lot of people in a short amount of time.

Sometimes, these people are part of your target audience, but many likely aren’t.


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"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

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