Content marketing: Telling Meaningful Stories

The Waze app now reminds us to not forget our kids in the car 

Christoph

November 12, 2016

Stories, Technology


We see the stories usually during the summers – another parent forgot their baby in the car, the baby died because of the heat and wasn’t found until later – sometimes as late as the end of the day when the parent returns from work. 

The stories are heartbreaking for all involved and parents can relate to them. They remind my wife and I to text each other when schedules change. “Did you get the girls?”

The other day while visiting Charlotte, NC, I was using  Waze, the Google-owned GPS app, and once I reached my destination this popped up: 


Waze reminded me to not forget my child. I immediately turned back toward my daughter, even though she’s now eight and can get out without any help from me. It still caused an action – because it was meaningful at the right time. 

Well done by Waze and if you have young children, I’d recommend trying it. 

Waze is also useful when you know the route. Many people use it to avoid traffic jams during daily commutes and the traffic updates on it are shared and confirmed by its vast user base. 

Once when I was in Boston, the interstate was the quickest way to my destination but Waze knew where traffic was moving slowly on it and got me there quicker through neighborhoods. 

It’s a great added functionality to an already great app. Let’s hope it helps us seeing fewer and fewer of those stories of children being left and dying in hot cars. 

Download Waze here


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Christoph

Christoph blogs on The Authentic Storytelling Project and is a globally recognized content marketing expert. The IMA named him Internet Marketer of the Year in 2015. He works with healthcare organizations and other brands around the globe.

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