Content marketing: Telling Meaningful Stories

The Waze app now reminds us to not forget our kids in the car 


November 12, 2016

Stories, Technology

We see the stories usually during the summers – another parent forgot their baby in the car, the baby died because of the heat and wasn’t found until later – sometimes as late as the end of the day when the parent returns from work. 

The stories are heartbreaking for all involved and parents can relate to them. They remind my wife and I to text each other when schedules change. “Did you get the girls?”

The other day while visiting Charlotte, NC, I was using  Waze, the Google-owned GPS app, and once I reached my destination this popped up: 

Waze reminded me to not forget my child. I immediately turned back toward my daughter, even though she’s now eight and can get out without any help from me. It still caused an action – because it was meaningful at the right time. 

Well done by Waze and if you have young children, I’d recommend trying it. 

Waze is also useful when you know the route. Many people use it to avoid traffic jams during daily commutes and the traffic updates on it are shared and confirmed by its vast user base. 

Once when I was in Boston, the interstate was the quickest way to my destination but Waze knew where traffic was moving slowly on it and got me there quicker through neighborhoods. 

It’s a great added functionality to an already great app. Let’s hope it helps us seeing fewer and fewer of those stories of children being left and dying in hot cars. 

Download Waze here

Don't miss the next blog post:

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Christoph blogs on The Authentic Storytelling Project and is a globally recognized content marketing expert. The IMA named him Internet Marketer of the Year in 2015. He works with healthcare organizations and other brands around the globe.

Related Posts

The new texting and driving law in Iowa – a technology twist …


July 8, 2017


Before July 1, 2017, in Iowa texting and driving was only a secondary offense, meaning that law enforcement could only give you a ticket for it if they had pulled you over for something else as well.  Of course, today texting isn’t the only thing people do on their phones. They go on Facebook, write […]

Read More

When I ran into a demonstration in Berlin …


July 2, 2017

Stories, Travel

On my Summer 2017 trip to Berlin I was having beers with a friend when I saw a lot of police 👮 activity outside. You know how it is …. once a reporter, always a reporter. Time to investigate and we were done with our beers anyway.  Ich bin ein Storyteller.  Turns out a demonstration […]

Read More

Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Hire your next content marketing strategist here

Is it okay to swear in blog posts?

My Authentic Storytelling Book

book cover crop

"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

My customer service book



Confirmed talks

Raleigh, NC
Aug. 22, 2017


Annual conference
Reno, NV
Oct. 8-9. 2017

Austin, Texas
Oct. 23-25, 2017

book now

Speaking feedback

Top twitter accounts to follow for marketing

Top 10 Content Marketer

on Klout 2016


Official PayPal Seal


social media book

Stories from the Social Side Book

%d bloggers like this: