Content marketing: Telling Meaningful Stories

When there are conflicting stories

Christoph Trappe

February 6, 2015

Stories

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I was reminded of conflicting stories when I was driving my first grader to school the other day.

It was 7:25 a.m. and on the drive she said:

“And you have to be at the office at 7:30?”

We’ve had the discussion about “working hours” plenty of times.

I work at a flexible company. Sometimes I get to the office early. Sometimes a little later. And sometimes I work at home. And sometimes I answer emails while watching TV at 8 p.m.

It’s work – life integration as opposed to work – life balance. It works as long as I love what I’m doing. And it offers flexibility.

But, yet, my seven-year-old continues to talk about what time I “have to be at the office” and what time I can leave.

It makes sense, I suppose. Her school day is structured into specific time slots. If she’s late, she gets into trouble. If she’s late often enough, I get into trouble. It’s about time periods. Yes, she learns things in those time periods.

But in the connected Participation Age it’s about experiences and connections. Those aren’t always about time periods with a hard start and stop.

I’m not saying schools are doing something wrong. I’m just pointing out the somewhat different stories and experiences.

So the two of us keep getting back to times.

Once, my daughter was at the office with me. Yup, it’s family-friendly, too.

I told her we will leave around 3. She took that to mean “at 3. Exactly.”

Three o’clock came and I wasn’t done. She wanted to leave. I had said 3. She was even still having fun. But that was the time of departure in her mind.

I told her we’d leave when I was done.

“When will that be?”
“When I’m done.”
“What time?”

It’ll be interesting to see how this evolves…


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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