Content marketing: Telling Meaningful Stories

The problem with letting actions speak for themselves

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate links.

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You’ve likely heard it: Actions speak  louder than words. And that is true in some instances. In cases where we say one thing but do another, actions absolutely can speak louder than words. Especially when people notice the action. 

But a lot of times they don’t. For example, if somebody is producing a lot of great things behind the scenes, making a great impact on the community or living a life that others can learn from, if nobody knows about it did it really happen? Of course, the answer is yes. But, nobody knows about it.

Recommended reading for you:

How to get employees to share stories without feeling like they’re bragging

Regarding humble brags on social media

I like the example of five competing organizations offering the exact same thing, with the same tools and same customer  experience. One main differentiator is that whoever shares the best story actually gets the biggest market share. People will want to be associated with that organization and use its services because they know about them (and then need the services).

So while there is a place to not share every story or accomplishment that has happened in our lives, there’s also a place to make sure we share accomplishments and other things that help our interested communities.

Recommended reading for you:

What’s an interested community?

Hoping that actions will speak louder than words can also lead to nobody noticing the actions because they didn’t witness them.


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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