Content marketing: Telling Meaningful Stories

Technology evolution: American Airlines now has mobile entry into at least one Admiral Club

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I’ve had an Admirals Club membership for over a year and feel it pays for itself with all the travel I’m doing. And this year I paid for it with miles anyway.

With my love for useful technology I was especially happy when I saw a new tech rollout while visiting the club at the Phoenix Airport in January 2018.

Going to the app and finding my nearest club, I could check in directly in the app.

I clicked on the club to visit:

Bottom right offered me mobile entry. It’s only possible when actually being nearby. I tried checking in from home in Iowa and that doesn’t work – so there’s some kind of geo fence around it! ⭐️⭐️⭐️⭐️⭐️

Once there the app gave me a check in image to show while walking in.

Already I thought that was great. And then when we walked in the l club employee greeted me by saying “welcome Mr. Trappe.”

Kelsey Guetschow and I call that a customer delighter in our book. Since it was a down-and-back trip we went back to the same lounge later that night and used the mobile check in again. It worked great but this time the staff member said it was the first time he saw that it worked.

Very cool. I like being an early adopter.

I assume the actual advantage will be that you don’t have to stand in line when there’s a line. I don’t like lines so that’s great.

The functionality is kind of hidden in the app and I stumbled across it, but overall it looks to be a tool that is customer-centric and can be helpful.

Some more pictures from my Phoenix day-trip:

Disclaimers: The information provided in articles is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Enjoy and best of luck telling the best stories in your organization and life!

Christoph Trappe

Hello and thanks for stopping by. I’m Christoph Trappe.

I’ve written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs.

If you need help, just visit the Contact Me page in the navigation and drop me a note. I’m always happy to chat!

Thanks for reading!

– Christoph

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