Content marketing: Telling Meaningful Stories

Take it personal: Periscope notifications get wording right!

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

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If you follow people on Periscope you likely have received a mobile notification that says something like this:

Ctrappe wants you to watch …. 


I had a number of people offline comment to me that they have appreciated my personal invitations to watch something I deemed worth watching on the live social media video app. Some even apologized that they couldn’t accept my personal invitation since they were busy that second. Some added that will try next time. 

Wow. Worth remembering that what we share matters. 

Periscope allows you to invite specific followers, but I’ve never actually done that. I usually swipe over, click share and then invite all of my current 1,300 followers. 


I have to give a hat tip of approval to Periscope here. The personalized wording is fantastic and gets people interested in the still new platform. Well done. Personal invitations matter. 

For those of us doing the sharing, make sure what we share is actually of value to our followers. They might end up taking it personal – which can be good or bad. 

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What You Can Get Advice On

  • Content Strategy
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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph 319-389-9853

Confirmed talks


San Francisco
Nov. 6, 2017


Dec. 6, 2017
Des Moines, Iowa


Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

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