Estimated read time: 2 minutesAs I’m continuing to think about the future of storytelling, content marketing and other digital marketing strategies as they relate to population health and healthcare marketing I wondered if we’re missing a word to describe patients before they become patients. Recommended […]
Tag: words matter
Let’s not give buzzwords a bad name here
Estimated read time: 2 minutesSometimes when I start blabbing about authentic storytelling, I get interrupted (when it’s offline) or people start commenting and responding (when it’s online): “Oh yea, storytelling. It’s the latest buzzword.” Sometimes people will start a debate on “what’s wrong with the […]
“I’m excited to present this post to you.” [It’s OK when it’s meant]
Estimated read time: 2 minutesYou’ve heard me share my displeasure with people using phrases like this in their news releases, product announcements and – yes – social media posts: We are excited to …. We are pleased to … We are thrilled to announce… And […]