This article discusses when stories should be vetted and when we should focus more on production and sharing.
Estimated read time: 4 minutesHIPAA, the Health Insurance Portability and Accountability Act, is sometimes cited to be a hurdle in healthcare to share authentic stories that involve people (aka patients). Since the best stories involve people, chances are that some of the best stories worth sharing […]
Estimated read time: 3 minutesThe sending of enewsletters is one of the most effective content marketing tactics. Most people still read emails. Email is not dead. At all. Even though, sometimes we’d like it to die. Ha. I wondered how many enewsletters do I personally get […]
Estimated read time: 3 minutesAudio extra: WMT Radio Interview: This photo of a black boy and a white police officer hugging in the aftermath of a 2014 shooting in Ferguson, Missouri, where a white police officer killed a black man, is touching on its own, but it […]
Estimated read time: 3 minutesThere are distinctive parts to any authentic storytelling project and its implementation: Deciding what topics we have something to say about and then deciding to get started. Workflow – who is doing what and when and how long will it take? […]
Estimated read time: 3 minutesNeale Martin’s book “Habit – The 95 Percent of Behavior Marketers Ignore.” explains how people do many of their tasks and use many of the products they use because of habit. Habit outweighs loyalty – even when customers say they are […]
Estimated read time: 3 minutesEveryone can now do video. Many of us carry phones with cameras. Most of those phones even shoot high-definition video. But just because we have some of the tools, that doesn’t mean everyone can use them perfectly. Some of us – […]