How to share better content for Breast Cancer Awareness Month (and in general)

Estimated read time: 5 minutesBreast Cancer Awareness Month is every October. Many healthcare organizations, advocates and the media will all share stories surrounding breast cancer. That’s great because stories raise awareness and can lead to donations, advocacy and top-of-mind awareness of organizations that offer help. […]

Super Bowl stories are memorable – especially they are unique and personal ones

Estimated read time: 3 minutesAs the New England Patriots are facing the Seattle Seahawks in the 2015 NFL Super Bowl, I remember two Super Bowls more vividly than others. My own personal stories surrounding them are different from other Super Bowls in between and since. […]

Epic content marketing book shares how our stories can help our businesses

Estimated read time: 2 minutesContent marketing is the practice of sharing relevant content for specific audiences to ultimately change people’s behavior and lead them to becoming customers. However, the actual piece of content isn’t selling and it’s not a traditional advertising or marketing message. Joe Pulizzi, founder […]