Who should run social media? Communications, the expert or an agency?

Estimated read time: 4 minutesAs many organizations are realizing that social media is not just a fad and a valuable channel for customer acquisition, the question arises: Who should run our branded social media account? Your options include: Marketing, communications or a related function in […]

PODCAST: Content marketing helps experts become wider known

Estimated read time: 6 minutesThis podcast discusses how content marketing doesn’t make experts but helps already-existing experts become more widely known and why they would even want to. Audio not playing or can’t listen right now? Try the transcript below: Hi there, Christoph Trappe here […]