Let’s discuss why brands have a need of being helpful if they want to drive long-term success with their audiences, prospects and customers.
Estimated read time: 2 minutesI hear lots of talk about how content marketing is great to acquire new customers for businesses or patients in healthcare. But one thing that is easily (and often) forgotten is that content marketing can also help us retain current customers. […]
This article discusses when stories should be vetted and when we should focus more on production and sharing.
Estimated read time: 2 minutesI’m all for goal setting and they’ve helped me professionally and personally reach many successes. But many times the goals I’ve set weren’t very specific to measurement. They were specific to intent and mission. When I lost 130 pounds my goal […]
Estimated read time: 4 minutesHIPAA, the Health Insurance Portability and Accountability Act, is sometimes cited to be a hurdle in healthcare to share authentic stories that involve people (aka patients). Since the best stories involve people, chances are that some of the best stories worth sharing […]
Estimated read time: 4 minutesToday at 10:45 a.m. EDT, I will be on a panel at Content Marketing World in Cleveland to discuss getting executive buy-in for content marketing. If you are at Content Marketing World, I hope you’ll join me and the group. We’ll […]
Estimated read time: 3 minutesThe sending of enewsletters is one of the most effective content marketing tactics. Most people still read emails. Email is not dead. At all. Even though, sometimes we’d like it to die. Ha. I wondered how many enewsletters do I personally get […]
Estimated read time: 3 minutesThe traditional media world has changed since 2007 or so. There’s no doubt about it. Ad revenue is down and tons of journalists have been laid off over the years. When I was first working for media companies from 2001 to […]
Estimated read time: 6 minutesThis podcast discusses how content marketing doesn’t make experts but helps already-existing experts become more widely known and why they would even want to. Audio not playing or can’t listen right now? Try the transcript below: Hi there, Christoph Trappe here […]
Estimated read time: 2 minutesContent marketing is the practice of sharing relevant content for specific audiences to ultimately change people’s behavior and lead them to becoming customers. However, the actual piece of content isn’t selling and it’s not a traditional advertising or marketing message. Joe Pulizzi, founder […]