PODCAST: Content marketing helps experts become wider known

Estimated read time: 6 minutesThis podcast discusses how content marketing doesn’t make experts but helps already-existing experts become more widely known and why they would even want to. Audio not playing or can’t listen right now? Try the transcript below: Hi there, Christoph Trappe here […]

Epic content marketing book shares how our stories can help our businesses

Estimated read time: 2 minutesContent marketing is the practice of sharing relevant content for specific audiences to ultimately change people’s behavior and lead them to becoming customers. However, the actual piece of content isn’t selling and it’s not a traditional advertising or marketing message. Joe Pulizzi, founder […]