Estimated read time: 4 minutesHIPAA, the Health Insurance Portability and Accountability Act, is sometimes cited to be a hurdle in healthcare to share authentic stories that involve people (aka patients). Since the best stories involve people, chances are that some of the best stories worth sharing […]
Tag: authentic storytelling
#CMWorld Panel Today! Getting executive buy-in for content marketing
Estimated read time: 4 minutesToday at 10:45 a.m. EDT, I will be on a panel at Content Marketing World in Cleveland to discuss getting executive buy-in for content marketing. If you are at Content Marketing World, I hope you’ll join me and the group. We’ll […]