Content marketing: Telling Meaningful Stories

Why would you blog on Sitecore over WordPress


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sugcon sitecore talkEven though 24 percent of websites now run on WordPress and the easy-to-use platform makes it super simple for people to get started, Sitecore has definite advantages over WordPress with its integrated approach.

No. 1 healthcare social media influencer and master storyteller Christoph Trappe will outline why and how to use Sitecore in your organizational storytelling and content marketing strategies.

This interactive session also takes storytelling beyond the platform and shares some best practices on storytelling in organizations across relevant channels.

“Stories that aren’t told die.” – Peter Block

Here’s my presentation on this topic from the SUGCON Conference in October 2015 in New Orleans.

(This is the video from my live Periscope broadcast)

Download these slides here.


My Authentic Storytelling Book

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"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

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My customer service book

My next book on customer relations is now available on Amazon for pre-order. Click here to get it.

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