Content marketing: Telling Meaningful Stories

[STORYTELLING] Cameras on people can help us gather authentic stories 

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

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While at a Chicago White Sox game in 2016 my wife pointed out to me that the approaching vendor had two cameras attached to him. One pointed at him and one at the crowd.

Of course, I asked him about it.

“We are doing a special on vendors and it’ll be on the website. They are just recording now. There’s no live feed.”

Makes so much sense. As a traditional and brand journalist I’ve done many “day in the life” stories and even the best stories outside of that format come out of somebody’s “day in their life.”

Recommended reading for you:

What’s a content marketing journalist?

How story shopping helps us spot stories 

Putting cameras on people can help us find stories worth sharing with our  larger adiences. Of course, cameras can also present problems:

  • Who really wants to carry one around? Obviously, they need to willingly consent. (I would likely try it!)
  • What if they catch me being a jerk? Oh, why is that the camera’s fault? Don’t be a jerk.
  • Privacy concerns – for example, in healthcare
  • Somebody does have to review the footage and look for those stories. Asking somebody what stories happened instead is clearly more time-efficient.

Rexommended for you:

HIPAA is not a reason not to share stories [CONTENT MARKETING]

I won’t advocate here that cameras on everyone out there are the answer to easier and more meaningful authentic storytelling. But there’s a place for cameras to capture stories worth sharing – and they can be positive and negative ones.

As you are kicking off the next storytelling content marketing project, consider how cameras and video can make a difference.

Recommended for you: 

Video editing software for storytellers 


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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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