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While at a Chicago White Sox game in 2016 my wife pointed out to me that the approaching vendor had two cameras attached to him. One pointed at him and one at the crowd.
Of course, I asked him about it.
“We are doing a special on vendors and it’ll be on the website. They are just recording now. There’s no live feed.”
Makes so much sense. As a traditional and brand journalist I’ve done many “day in the life” stories and even the best stories outside of that format come out of somebody’s “day in their life.”
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Putting cameras on people can help us find stories worth sharing with our larger adiences. Of course, cameras can also present problems:
- Who really wants to carry one around? Obviously, they need to willingly consent. (I would likely try it!)
- What if they catch me being a jerk? Oh, why is that the camera’s fault? Don’t be a jerk.
- Privacy concerns – for example, in healthcare
- Somebody does have to review the footage and look for those stories. Asking somebody what stories happened instead is clearly more time-efficient.
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I won’t advocate here that cameras on everyone out there are the answer to easier and more meaningful authentic storytelling. But there’s a place for cameras to capture stories worth sharing – and they can be positive and negative ones.
As you are kicking off the next storytelling content marketing project, consider how cameras and video can make a difference.
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