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Story shopping refers to keeping an eye out for stories in our lives and inside organizations that might be worth sharing.
Think of it like window shopping. We look, see some things, evaluate what we like and then buy. Story shopping is the same.
There are many stories happening around us. All are worth something. But some are worth more to some audiences because of their relevancy or because they solve that audience’s problems.
Story shopping is important because organizations and people can’t possibly share all stories that are happening around them. We have to be somewhat selective. So we shop and share the best stories.