Content marketing: Telling Meaningful Stories

Speaking engagements: Why I always like to check out the venue when nobody is around

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des-moines-talk-1When I speak – especially at venues new to me – I always try to see the location where I will be speaking before speaking. Often that’s the night before or earlier that same day before the talk, when there are no attendees or organizers around. It helps me visualize what it looks like, where I might be standing, what’s the setup, and other things that I can tie into my talk even.

Maybe it’s from my days as a football player where visualization was important and helpful. Before games, I would have headphones in and visualize a great performance. How I’d block somebody, for example. How success feels on the field. Same concept applies here. This is the feeling of a successful talk. Let’s go and create that.

With speaking it’s no different. Even though I’ve basically abandoned PowerPoints, my presentations are well rehearsed. It’s kind of funny that I continue to feel the need to bring up PowerPoints, but really most everyone else uses them and it’s one of the questions I get asked the most: “Do we have your PowerPoint?”

“No.”

“Oh, are you running it from your laptop? Let’s get that hooked up.”

“No. I don’t have one.”

“None at all?”

“Correct.”

“Oh.”

PowerPoint is the status quo and good storytellers break it to stand out. It works. (And besides that, I’m not really a good PowerPoint designer anyway.)

I have an outline, general stories, and practice that. And then I adjust on the fly and add stories only relevant to that specific conference.

Related:

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tight tables at des moines conference
From my Instagram Story. Click the picture to follow me on Instagram.

For example, at an October 2016 conference in Des Moines for CPAs I shared these stories/comments only relevant to them:

  • I was talking about the importance of having a written plan and mentioned that my entire family was on this trip. I asked: “How many plans do you think existed for this trip?” Somebody blurted out: “Well, how many people in your family?” That’s exactly right, I responded. Four people. Four plans. None written down and one of those people is 2. Everyone had their own ideas about the trip.
  • My session actually started five minutes late because they were working on the projector – the projector that was supposed to display the PowerPoint I didn’t have. They had pushed the tables together and were working on it until I told them that I don’t even have one. Either way, since it just happened, I used it as a jumping off point. I wasn’t planning on it, but it seemed to fit naturally.
  • I also shared a few “how bad at math I am” stories, that usually don’t fit at other conference but numbers were these people’s business.

But besides those opportunistic stories, my talks are planned out and practiced. So, I like to finalize my practice by actually seeing the venue, visualizing how it’ll look and go. I always visualize things to go great, of course. I leave with no doubt that it will go great. I visualize it to go great. And most do. When I have a doubt, there’s usually a problem, so I stopped doing that.

I actually told them at the Des Moines conference how I could find 142 reasons to not want to speak publicly, because you know it’s actually kind of nerve-wrecking. Even though I do that maybe a hundred times or so a year, it’s still not that easy. But, I find reasons why I enjoy it, why it’s great, and why I should do it. No negative thoughts!

Related:

When I was publicly demoted

We have to know our values to live them

How I visualize speaking engagements

I typically don’t spend a lot of time at the venue, but just enough to see where people will likely be sitting, where I’ll stand and how the audience looks from there. I might spend a few minutes mentally going through my talk. But that’s basically it. It doesn’t take that long. In Des Moines, I did it while my kids were running laps around me and a hotel employee stepped in to ask if we were with the conference.

The whole thing might take minutes and sometimes seconds is enough. Before I’ve been at conferences and didn’t realize how big it actually would be, so that took a bit more visualizing and positive thought work. As I later learned, I couldn’t see the audience anyway, since the producers had the spotlights turned up so bright that I was squinting for an hour. “Anyone still there?” LOL. The producers didn’t take the hint. The lights stayed at the level they were at.

Visualization helps me be better and improve. And the better my talks, the more relevant they are for my audience. And that’s helpful to them and me. I’d recommend it!

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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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