Content marketing: Telling Meaningful Stories

Sometimes plans need to change – right now!


I’m all in favor of making plans and sticking to them. But sometimes they need to change. Quickly. I was in Orlando in late 2015 for the Healthcare Internet Conference (aka HCIC). My plan was to go run on the treadmill. Running in unfamiliar places can be hard and jumping on the treadmill is usually easier.

orlandoAs I started running on the treadmill, in a typical-sized hotel gym, I saw somebody run by outside. A trail. I wonder how far it goes. As you can see in the pictures, at the least it was pretty.

I  could see that the trail (part of the beautiful golf course at the Omni Resort) was circling around the hotel. It was easy to decide to take my “chances.”

I ended up going on a nice 30-minute or so run outside (after 10-minutes or so on the treadmill) and was glad I was able to get outside and enjoy the Florida temperatures in November.

This reminded me, though, how hard it can be sometimes for people to change plans.

We make plans and then it’s so hard to change it because, well we made a plan and we are sticking to it. And I’m sticking to that story. Ha.

But it’s not about the plan!

It’s about the goal. And the plan is helping us reach our goal. At least it should.

In this case, my goal was to get a workout in. I thought the best way to accomplish that was to hop on the treadmill. I saw it. Easy breezy. I’m now running – in place.

But then I saw a better solution and decided to change the plan right then. No committee meeting needed! I changed the plan in the moment because I potentially found a better and more enjoyable way to get to my goal.

And I did. It was awesome! Goal reached. #boom


Don't miss the next blog post:

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Christoph

Christoph blogs on The Authentic Storytelling Project and is a globally recognized content marketing expert. The IMA named him Internet Marketer of the Year in 2015. He works with healthcare organizations and other brands around the globe.

Related Posts

Why “waiting it out” is never a good digital marketing strategy

“Let’s just outwait the Internet.” “This will pass. People will move off <insert latest thing.>” “That won’t work for us. They are unique.” ⬅️⬅️ when comparing our organization to another’s success  Please, please, pretty please. Let’s agree to stop the excuses. Chances are that some people might be just fine to outwait whatever the current […]

Read More

How to get rid of unnecessary tasks in your content marketing workflow 

Activity can feel like productivity. Unfortunately. That’s true for content  marketing and of course other projects as well. But there is such an abundance of  unnecessary tasks that content marketing teams have to do for one reason or another that  it’s definitely worth addressing in any kind of  content marketing strategy. Some examples that come […]

Read More

Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Hire your next content marketing strategist here

Is it okay to swear in blog posts?

My Authentic Storytelling Book

book cover crop

"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

My customer service book

 

 

Confirmed talks

Raleigh, NC
Aug. 22, 2017

sao-paolo

Annual conference
Reno, NV
Oct. 8-9. 2017

Austin, Texas
Oct. 23-25, 2017

book now

Speaking feedback

Top twitter accounts to follow for marketing

Top 10 Content Marketer

on Klout 2016

klout





Official PayPal Seal

Quotes

social media book

Stories from the Social Side Book

%d bloggers like this: