Content marketing: Telling Meaningful Stories

Somebody needs to wade through all this content to find the stories worth sharing

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate links.

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Some stories take time to unfold. Stories in real life aren’t like the movies or TV shows where it’s all made to fit into a specific time frame.

Real life stories can unfold over hours, weeks, months or even longer. There are down times. They don’t show the down times in the movies. Who wants to watch that anyway? Ha.

But to share authentic stories somebody has to wade through all the details to pick the right ones that engage audiences. Authentic storytellers do just that. They can sit and listen to people for hours until they hear those nuggets of information that stories can be  built around.

That doesn’t mean that some details are bad. But a lot of details are just to much for the attention starved consumers whose attention we have to get in seconds, re-earn every few moments and who starve performances.

We still live in a consumer/producer world and stories can be told by great storytellers in a way that is conciseengaging and educational.

That’s where content marketers, journalists and others with a nose for news – I mean stories – come in. Those storytellers out there who are slightly detached from the action, they can listen and pick out different details. They can summarize where needed. They can make the story engaging and help shape it in a way that allows it to be shared across numerous channels.

Every single person – no matter their background – can do some story shopping in their daily lives. It’s possible. But sometimes we can be too close to our stories to share them just right. Storytellers can help us with that. Storytellers sit and listen for hours to hear the full story. They happily grab those details that are easily missed by the casual listener and put them in a super engaging and very shareable format that has a chance of being shared from reader to reader.


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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