Content marketing: Telling Meaningful Stories

Some words are just too similar

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IMG_4312-3Many mornings I head to the gym long before the rest of the family is out of bed. Sometimes, I talk to my wife before I leave.

“Heading to the gym.”


“Why am I heading to the gym? Because I like to.”

“OK. Why?”

I think she’s saying “bye.”



This could have gone on for a while….

And while this is a super harmless example, mishearing words that sound similar can lead to huge miscommunications.

So, when a response doesn’t make sense in your own context, let’s remember to ask clarifying and non-accusatory questions.

It might just be a misunderstanding and nobody involved intended for the conversation to go down the path it was heading for.

She was certainly not looking for a 60-minute presentation on why going to the gym is good there. And I had no slides prepared anyway.

Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph 319-389-9853

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