Content marketing: Telling Meaningful Stories

Some words are just too similar

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


IMG_4312-3Many mornings I head to the gym long before the rest of the family is out of bed. Sometimes, I talk to my wife before I leave.

“Heading to the gym.”

“Why?”

“Why am I heading to the gym? Because I like to.”

“OK. Why?”

I think she’s saying “bye.”

“Bye.”

“Bye.”

This could have gone on for a while….

And while this is a super harmless example, mishearing words that sound similar can lead to huge miscommunications.

So, when a response doesn’t make sense in your own context, let’s remember to ask clarifying and non-accusatory questions.

It might just be a misunderstanding and nobody involved intended for the conversation to go down the path it was heading for.

She was certainly not looking for a 60-minute presentation on why going to the gym is good there. And I had no slides prepared anyway.


Book a Free 15-Minute Content Session

Have questions about your content strategy? Schedule a free session with our Global Content Marketing Expert.

What You Can Get Advice On

  • Content Strategy
  • Authentic Storytelling
  • Social Media Strategy
  • Content Marketing Tools
  • Content Team Structure
  • Content Marketing Strategy
Yes, I’d like a Free Content Strategy Consulting Session

Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

Confirmed talks

 

Annual conference
Reno, NV
Oct. 8-9. 2017

San Francisco
Nov. 6, 2017

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

Also catch me at…

 

 

why content marketing projects should be fun

 




Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

%d bloggers like this: