Content marketing: Telling Meaningful Stories

Some stories are worth watching over and over – for the experience 

Christoph Trappe

October 17, 2015


Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

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My two girls are huge Disney fans so I try to take them to Disney events – including when Disney Live stopped in Cedar Rapids in 2015.

They performed three fairy tales:

  • Cinderella
  • Snow White
  • Beauty and the Beast

And while at this point I could recite them myself, the girls still like the experience and watch almost like it’s a new story.

As I said, there’s some importance around creating new stories. But some stories can be consumed over and over and over. And in the case of Disney you can add a few more overs.

Of course, that’s not the case for most stories that are being created out there today. Many stories are forgettable. Some can’t even be consumed once. Some are marketing messages pretending to be authentic stories. 

When you stumble into a great story that people actually want to consume over and over and pay for, make sure to learn from it. Try to apply what worked with that story with the next one you create. 

Of course, I wouldn’t recommend making stories up. We are creating authentic and relevant stories here and not fairy tales. But great stories happen around us all the time. Some are worth consuming. Fewer are worth consuming over and over. 

When you have a winner make sure you share it over and over on many channels. Oh, and of course sell popcorn and related merchandise. 🙂

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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph 319-389-9853

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